This year, 56% said they are “quite” or “very” prepared to cope with the level of complexity they anticipate facing, up from 30% last year.


The remaining skills gaps in digital marketing, include:

  • User experience (UX), with more than 6 in 10 identifying this as a major (22%) or minor (39%) gap, against fewer than one-third (32%) saying they have no talent tap in this area.
  • Programmatic media buying and e-commerce talent are in short supply, even though marketers seem more confident in content (43% seeing no skills gap) and technology (41% seeing no gap).

A recent Spencer Stuart survey found that CMOs feel that digital marketing is the area in which they need the most development as leaders.

About the Data: The Forrester/SoDA Q1 2016 Global Digital Outlook Online Survey report data for marketers is based on a global survey of 238 client marketers.

Where are the largest marketing skills gaps in your organization? To quickly and easily fill your gaps, contact Lori at 877.447.0134 or

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