Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry.
Top-performing B2B marketing team insights:
- Executive buy-in.
- Budget spend.
- Tech adoption.
- Customer experience integration.
- Personalized, connected journeys.
Below are the responses and insights from the SalesForce “2016 State of Marketing Report.”