Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry.

Top-performing B2B marketing team insights:

  • Executive buy-in.
  • Budget spend.
  • Tech adoption.
  • Customer experience integration.
  • Personalized, connected journeys.

Below are the responses and insights from the SalesForce “2016 State of Marketing Report.”

Top B2B Marketers Define Success

What marketing methods and metrics drive your success?
To learn more, contact Lori at 877.447.0134 or info@BersonDeanStevens.com.

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