How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue

“Businesses that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads”. — The Annuitas Group

Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, platform, creative and expert team can help you acquire, engage and retain customers to improve marketing ROI and create long-term value. Below is the second of three automated program examples.

Engagement Program

A successful marketing strategy requires continuous engagement with your brand. Every customer has a unique set of preferences that determines how and if they interact with your brand. To avoid becoming stagnant, keep the relationship fresh and interesting. Refine your data over time to deliver personalized messages and keep customers captivated.

Set up a regular customer newsletter with relevant content that ensures loyalty and further piques their interest in your brand. Instead of sending mass emails to all customers, segment prospects and customers based on their interests and behaviors and develop different automated programs to provide timely and relevant messages on company updates, education, and product solutions.

Engagement Program Example:

Marketing Automation Engagement Program

“75% of organizations benefit from having in-house resources collaborate with outsourced specialists to optimize marketing effectiveness.” — Ascend2 Research

Aligning customer marketing and Marketing Automation strategies can be challenging and time consuming. The right Marketing Automation platform and experienced external resource will streamline and simplify the process, ensuring that your Marketing Automation strategy is on-point, on-budget, implemented properly and optimized for success. Check back for Part 3 “Retention Program.”

To learn how to best use Marketing Automation to increase ROI, check out this article.

As a recognized Marketing Automation leader for the past decade, we work with firms to help them utilize their marketing technology to increase revenue. To see how we can help you, schedule a no-obligation call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years, including over a decade in Marketing Automation. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

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