B2B marketers are becoming more comfortable with content marketing, embracing more channels and investing in new content and tactics. In fact, more marketers are now allocating larger budgets and time to implement and experiment with content marketing strategies than ever before.
MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.
The infographic below illustrates successful tactics, platforms, and trends.
Courtesy of LinkedIn
What tactics, platforms and strategies are you finding most successful to achieving your marketing objectives?