social media data
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater extent than they are collecting and analyzing it. Download the MITSloan Report.

How companies use social data

The survey was conducted in the fall of 2013 and included responses from 4,803 business executives, managers and analysts.The survey captured insights from individuals in 109 countries and 26 industries and involved organizations of a broad range of sizes.

Are your social data insights generating more leads and income? To learn more call Lori at 877.447.-0134.

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