According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists (48%) and using email behavioral data (44%). Check out the graphic below to learn more.
About the Data: The 2016 Digital Marketer Survey was conducted from November 3-23, 2015. Responses were collected from 1,190 professionals around the globe who have spending or purchasing influence or authority in marketing/advertising. Respondents included marketers from Australia, Brazil, China, France, Germany, India, Indonesia, Japan, New Zealand, Singapore, Spain, Thailand, United Kingdom and United States. Geographically, half of the sample is located in the APAC region, followed by North America (25%) and EMEA (13%). The retail and e-commerce industry was the most heavily represented (15%), followed by consumer products (13%) and financial services (13%).