The marketing tech landscape is constantly shifting, but some marketers hold off on updating the services they use. According to a...
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Email marketing should be the “launch point” to customer obsession, according to a report from Adobe and Forrester Consulting. Yet...
Most marketers face some email marketing challenges, according to a study from Return Path and Demand Metric. The survey indicates that...
According to a December 2017 Freedman International and ClickZ survey of 500 marketers from the US and UK, only 7% of respondents said they...
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While...
Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising—all because...
Face-to-face events are important, but website development gets more marketing dollars. Business-to-business (B2B) marketing has valued events as a solid way...
Longer Headlines are Better for Branded Content More characters and more words mean more clicks. When writing headlines for branded content, longer...
Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem...
Determining just how many business-to-business (B2B) organizations are implementing an account-based marketing (ABM) strategy is difficult. In fact, data points...
Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the...
Email continues to thrives a channel to reach prospects and customers, even as other messaging platforms continue to emerge. Nine...