Marketing automation is a crucial element of most marketers’ overall strategies. It streamlines lead generation, automates lead nurturing, improves personalization,...
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Today’s customers are always on and connected across every channel - both online and offline. Reaching potential and existing customers...
Today’s customers are always on and connected across every channel - both online and offline. Reaching potential and existing customers...
Today’s customers are always on and connected across every channel - both online and offline. Reaching potential and existing customers...
Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 —...
Page speed matters, particularly in an age where consumers spend two-thirds of their time on mobile devices, and smartphones become...
After putting in countless hours creating the strategy, designing the graphics, writing the copy, programming, and segmenting your target audiences,...
Business-to-business (B2B) companies aren't big spenders on digital ads. Only 4.6% of the total ad spend gets allocated to digital...
Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a...
US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017,...
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers...
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes will...