Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In...
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Interested in breaking through inbox clutter? Put the person’s name in the subject line. That tactic will boost clicks even when...
Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology. Two of the most popular...
Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience. ...
Marketing Technology can be confusing, especially with the continual proliferation of new platforms and new features. Many marketers researching the marketing...
Organizations have become overloaded with data and many lack the resources and tools to efficiently make use of it. There...
Data-driven growing pains are experienced by most marketers these days. According to a new study, many business-to-business marketers (B2B) are...
The marketing tech landscape is constantly shifting, but some marketers hold off on updating the services they use. According to a...
Email marketing should be the “launch point” to customer obsession, according to a report from Adobe and Forrester Consulting. Yet...
Most marketers face some email marketing challenges, according to a study from Return Path and Demand Metric. The survey indicates that...
According to a December 2017 Freedman International and ClickZ survey of 500 marketers from the US and UK, only 7% of respondents said they...
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While...