After putting in countless hours creating the strategy, designing the graphics, writing the copy, programming, and segmenting your target audiences,...
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Business-to-business (B2B) companies aren't big spenders on digital ads. Only 4.6% of the total ad spend gets allocated to digital...
Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a...
US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017,...
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers...
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes will...
Collecting too much data can create problems. An August 2018 Digital Element survey reported 15% of marketers discard at least...
Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In...
Interested in breaking through inbox clutter? Put the person’s name in the subject line. That tactic will boost clicks even when...
Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology. Two of the most popular...
Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience. ...
Marketing Technology can be confusing, especially with the continual proliferation of new platforms and new features. Many marketers researching the marketing...