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As consumers have shifted how they shop and what they buy during the COVID-19 pandemic, business buyers are also altering...

One of the biggest challenges businesses face is finding employees with the right skill set to navigate the never-ending advances in...

As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well...

Even though marketers have a number of channels they work with on a daily basis, email continues to be a...

There have been numerous discussions around outsourcing and insourcing — the efficiencies, quality and reduced costs — including the agency...

In their push towards digital marketing and advertising, marketers' priorities seem to be more digital than traditional forms of media,...

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research...

Two of the key email marketing strategy priorities marketers hope to achieve are to increase sales revenue (59%) and to...

With the end of 2019, it’s time for B2B marketers to look towards 2020 and determine the goals and strategies...

It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into...

Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and...

Here are five marketing strategies you can use to improve your marketing efforts across multiple channels, messaging, and execution. 1. Determine...