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Two of the key email marketing strategy priorities marketers hope to achieve are to increase sales revenue (59%) and to...

With the end of 2019, it’s time for B2B marketers to look towards 2020 and determine the goals and strategies...

It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into...

Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and...

Here are five marketing strategies you can use to improve your marketing efforts across multiple channels, messaging, and execution. 1. Determine...

Reasons for blocking ads point in the direction of user experience. While it’s clear that internet users are unhappy with...

According to an Ascend2 survey, marketing influencers say that they primarily use a marketing automation integration strategy in order to...

We typically associate the term “audit” with finance and taxes. Whether for taxes or marketing, the purpose of an audit...

The proliferation of digital channels and devices has made it challenging for marketers to accurately target prospects with the right messages,...

While most businesses know that adopting Marketing Automation is more important than ever, it’s just one part of the solution....

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new...

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new...