Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 —...
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Page speed matters, particularly in an age where consumers spend two-thirds of their time on mobile devices, and smartphones become...
While most businesses know that adopting Marketing Automation software is more important than ever, it’s just one part of the...
After putting in countless hours creating the strategy, designing the graphics, writing the copy, programming, and segmenting your target audiences,...
Business-to-business (B2B) companies aren't big spenders on digital ads. Only 4.6% of the total ad spend gets allocated to digital...
Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a...
US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017,...
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers...
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes will...
Collecting too much data can create problems. An August 2018 Digital Element survey reported 15% of marketers discard at least...
Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In...
Interested in breaking through inbox clutter? Put the person’s name in the subject line. That tactic will boost clicks even when...