Data-driven growing pains are experienced by most marketers these days. According to a new study, many business-to-business marketers (B2B) are having issues with leveraging their customer relationship data.
In a Dun & Bradstreet survey of 250 US B2B sales and marketing professionals, about four in ten respondents said they are novices or beginners when it comes to integrating data into their customer relationship management (CRM) systems. Just 13% of respondents said they had an advanced ability to integrate data into CRM systems.