Social Trends Driving 2018 Marketing Strategies [study]

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A study from The Creative Group polled 400 US advertising and marketing executives, to learn which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018. Many … Continue reading »

Messaging App Usage Increases Worldwide [Study]

Mobile messaging app usage continues to ramp up. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook Messenger and WeChat in 2017, an increase of 15.5% year over year. An additional 243 million mobile phone users worldwide will start using mobile messaging apps this year alone, according to “Messaging App … Continue reading »

How to Capitalize on Events with Tech

Event technologies can bridge online and offline marketing initiatives. Events and in-person meetings have always been a great way for businesses to effectively reach and communicate with clients and prospects. “Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing … Continue reading »

Small Businesses Increase Marketing Budgets in 2017 [study]

More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »

Influencer Marketing Ramps Up in 2017 [Report]

Marketers to Boost Influencer Budgets in 2017 According to November 2016 research conducted by Linqia, nearly half of marketers in the US plan to ramp up their budget for influencer-focused campaigns. Brand marketers are eager to partner with influencers, particularly to attract millennials. The typical influencer-marketing spend is between $25,000 to $50,000 per campaign this … Continue reading »

Key Social Trends for 2017: Live Video and Location-Based Ads

Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »

Listeners Response to Podcast Ads

Are you using podcasts to promote your business? Nearly half of listeners checked out an advertiser’s website after hearing a promotion on a podcast, with 8% making a purchase as a result of the ad, according to a study by the Interactive Advertising Bureau (IAB) and Edison Research. What’s interesting is 42% said they considered … Continue reading »

Cross-Channel Buyer Journeys – Still a Mystery [Study]

Are you struggling to recognize your customers across devices, have frustration managing your data, or dream of mastering one-on-one communications? You are not alone. Almost 9 out of 10 executives at organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an integrated … Continue reading »

Digital Media Consumption Trends [Reports]

American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore’s 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per report. Below are 5 charts detailing the devices and platforms used to access the internet. Changing Digital … Continue reading »

Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »

Data-Driven Marketing = More Revenue [Research]

According to research, marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. And this upward trend is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) and Winterberry Group found that 40.9% of marketing professionals surveyed said their organizations’ revenues … Continue reading »

Email Continues to Deliver Strong ROI and Value [Survey]

Email audiences are growing, engaged and increasingly mobile. Despite rumors of its decline, email marketing remains a growing and highly effective channel for marketers. However, for continued success, marketers must consider how to optimize their email communications for mobile use, and ensure their message volume, frequency, and data-driven relevancy positively impact performance. A June 2016 … Continue reading »

Why Marketing Technology Flexibility is Key for Small Businesses [Survey]

When it comes to marketing technology, many small business (SMB) marketers value flexibility as they try to select the right group of tools to help them thrive in a rapidly evolving business environment. This focus on flexibility means that many SMB marketers are building their own “stack” of technology tools and services selected from a … Continue reading »

What Tech Tools Do Marketers Use for Personalization?

Behavior-based data is critical for customized marketing content. Marketing technology can be useful for marketers looking to strengthen their digital personalization efforts. According to June research, well over half of senior business-to-consumer (B2C) marketers globally rely on web analytics software, customer relationship management (CRM) and content management systems to ramp up their digital personalization efforts. … Continue reading »

Optimize Leads with Marketing Automation [Survey]

B2B marketers have found lead nurturing programs, created and managed through marketing automation tools, can generate greater volumes of leads. The benefits include an increase in the volume of warm leads, better prospect segmentation and improved targeting efforts to reach them. Marketing automation tools are beneficial, but prior to implementing any lead nurturing program it’s … Continue reading »

Key Factors to Assess Marketing Technologies

With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »

When Content is Viewed [Report]

The latest branded content benchmark report from Polar, covering Q2 2016 shows that average click-through rates(CTR) are up year-over-year through the first half of 2016, with mobile devices leading the way. Tablets demonstrated the highest average branded content CTR in Q2 (0.4%), followed by mobile phones (0.37%) and desktops (0.22%). The order was reversed for … Continue reading »

Best Performing Digital Ads [Analysis]

Personalized digital ads deliver 3 times the performance of rich media ads, per Jivox’s analysis of more than 1 billion personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that personalized ads excelled in generating high click-through rates. On average, personalized ads delivered … Continue reading »

Ideal Marketing Mix [Study]

Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »

Increase Sales with Personalized Content

Behavioral data and customer insights drive a more customized approach to ensure ROI. Most marketers agree that content marketing makes up an important piece of their marketing strategy. Unfortunately, creating engaging content that delivers ROI is not easy. To succeed, content must be personalized and contextually relevant. July 2016 research from Forrester Consulting emphasizes the … Continue reading »

How The Top B2B Marketers Define Success

Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Top-performing B2B marketing team insights: Executive buy-in. Budget spend. Tech adoption. Customer experience integration. Personalized, connected journeys. Below are the responses and insights from the … Continue reading »

Content Marketing – Most Effective and Challenging

Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy. Lead generation has taken the lead this year, per the Ascend2 report. That’s in line with recent research from Regalix, in which lead generation was found to have increased in importance from last year as a … Continue reading »

New Trends Marketers Are Using [Survey]

Over half of US marketers are trying personalized and intent-based marketing.   The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers … Continue reading »

How B2B Marketers Attract and Retain Customers

B2B Firms Turn to Marketing Technology to Court Buyers CRM and Marketing Automation See Wide Adoption Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract increasingly savvy customers. According to research from B2B content platform Kapost, mid- and senior-level marketers from … Continue reading »

Biggest B2B Marketing Challenges [Survey]

The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey of nearly 700 B2B marketers from companies with less than $100 million in annual revenues. The results align with previous research from Demand Gen Report, in which B2B marketers said that their top priority … Continue reading »

Most Important Skills for Marketing Success [Survey]

Digital marketing, including social media, is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they’re also … Continue reading »

Channels Marketers Are Able to Measure for ROI

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report from Econsultancy and Oracle Marketing Cloud. But beyond that primary hindrance, staff constraints, company culture and an inability to measure ROI are all cited as factors. Wthout the ability … Continue reading »

Discover What Marketers Want from Digital Tech [Report]

Forty-three percent of marketers think that social marketing and analytics capabilities are critical for online marketing technology solutions, Forbes Insights and Oracle Marketing Cloud report. Customization and security were also ranked as important. Forbes Insights and Oracle Marketing Cloud surveyed 255 executives worldwide across a range of industries and functions and asked them to indicate … Continue reading »

B2B Content Marketing Revenue Metrics

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs found that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. … Continue reading »

Discover the Top Strategic Marketing Programs

Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU) survey sponsored by Marketo. But with technological change spurring a vast array of potential interactions between brands and their customers, marketers must be … Continue reading »

Most Important Marketing Technologies to Have

According to a Forbes Insights/Oracle Marketing Cloud survey of 255 executives across a range of industries and functions, 62% of brand and agency representatives around the world said they are satisfied with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. Social marketing capabilities were rated … Continue reading »

Predictive Analytics Throughout the Marketing Funnel

Business-to-business (B2B) brands now has a staggering amount of data available, and the goal of the marketing department is to use that data to deliver more effective results. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers, per the new eMarketer … Continue reading »

Data Sources to Build Facebook Advertising Audiences [Report]

According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »

Healthcare Content Marketing Metrics Used to Measure Effectiveness [Survey]

US healthcare executives overwhelmingly use website traffic as a tool to measure content marketing success, according to a March 2016 report from True North Custom. About eight in 10 (79.6%) of those surveyed said so, with the next response more than 20 percentage points lower. About three in five (57.1%) respondents said they measure time … Continue reading »

Email Engagement Rates [Report]

North American email engagement fell again in Q4 on a year-over-year basis, reports Epsilon in its latest quarterly analysis of clients’ email activity. The click-through rate of 3.2% was down from 4% during the year-earlier period and from 4.4% in Q4 2013, maintaining this metric’s gradual descent. Meanwhile, the average open rate stood at 30.6% … Continue reading »

Marketers’ Priorities This Year [Report]

Marketers’ top priority this year is enhancing their knowledge of their customers’ needs, attitudes and motivations, according to Experian Marketing Services’ latest annual Digital Marketer report. 52% of respondents from around the world (half in APAC) chose that as one of their top-3 priorities from a list of 7, ahead of other priorities including the … Continue reading »

B2B Social Media Engagement, by Industry and Platform [Report]

According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Email Usage Habits [Survey]

Email service provider Adestra and Flagship Research surveyed US internet users under 35 and over 55 about their usage habits, and found that overall, 61% of them checked email, social media, text messages and voicemail before breakfast—including 39% who did so before their morning coffee. One in five respondents waited to check their messages until … Continue reading »

Purchase Influencers [Survey]

Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to … Continue reading »

Preferred Methods for Brand Communications [Survey]

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra study. Boomers are more than 3 times as likely as teens and Millennials to favor direct mail, a result … Continue reading »

Emerging Trends – How to Keep Your Business on Top [report]

Is your business getting the most out of its technology? Today’s small to medium businesses (SMBs) face many challenges when it comes to keeping pace with evolving business needs. As market expectations and requirements change, businesses must be more strategic about technology solutions to improve business outcomes and gain competitive advantages. Technology solutions can help … Continue reading »

How Marketers Are Dealing with Tech and Data [survey]

CEOs are anxious to use the power of digital platforms and their data to stay competitive and drive future growth. As a result, marketers that have embraced a data- and tech-driven approach are being tasked to spearhead digital initiatives that cut across the organization, helping raise the awareness and underscore the strategic importance of marketing … Continue reading »

Most Effective and Difficult Digital Marketing Tactics

Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »

Google Adwords Benchmarks

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were advertising on AdWords’ Search and Display networks in Q2 2015. Dating and personals (3.4%) advertisers scored the highest median CTR, while other verticals with above-average CTRs included finance & … Continue reading »

Medical Marketers’ Budget Allocations

Professional meetings and conferences occupy the largest share (13.7%) of medical marketing budgets, closely followed by sales representatives (13.3%) and collateral (10.3%), per results from an MM&M survey of senior executives at pharma (45%), biotech (21%), device (28%) and diagnostics (6%) companies. While digital marketing and advertising channels occupy a smaller share of the overall … Continue reading »

Demand Generation Priorities for B2B Marketing [Report]

Approximately two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s annual Demand Generation Benchmark Report. Based on a survey of 131 marketers from a variety of industries, the study finds that the most important priority is a focus on lead quality over lead quantity. That focus … Continue reading »

B2B Marketing Challenges and Trends [reports]

Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix and DemandWave. The studies find that revenue and sales increases are the top marketing objectives for B2B companies, with quality and quantity of leads the leading goals … Continue reading »

The Value of Inactive Email Subscribers [Report]

Inactive email subscribers are still valuable customers, reports MailChimp in an analysis of 6.6 billion sends through its platform that included 60 million e-commerce purchases and 40 million email addresses from retailers using its list segmentation and automation e-commerce features. Inactive subscribers were found to outperform non-subscribers across key metrics such as order frequency, retention … Continue reading »

Most Effective B2B Content [Study]

In terms of the content channels used by buyers, information sharing across the organization was the preferred channel across all stages of the funnel. It was joined at the top by social usage only at the awareness stage, with social usage falling behind online search across the “scope,” “plan” and “select” stages. Social media usage … Continue reading »

How SmartPhone Usage Affects Marketing Tactics [Study]

Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »

Key Qualities for Strong B2B Buyer/Vendor Relationships [Study]

Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, according to a recent LinkedIn recent study. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was … Continue reading »

Most Popular CMO Social Sharing Apps & Platforms

Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »

How Marketers Are Personalizing Content and Delivering Growth

Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications. Email and social media are the only touch points through which a majority are able to deliver personalized content. According to a new PwC and Forbes Insights report, companies are prioritizing strong data … Continue reading »

Email Marketers’ Top Initiatives – 2016

Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent StrongView survey, likely reflecting continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most important initiative for the email marketers surveyed, presumably as that will … Continue reading »

Marketing Plans and Budgets for 2016 [survey]

Business leaders are again confident in the general direction of their marketing budgets this year, reports Selligent and StrongView in newly-released survey. The good news is that 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from … Continue reading »

Investment Priorities for Marketers in 2016

Agency executives and senior marketers plan to increase spending on a variety of different formats in 2016, including digital, social and mobile. According to research from RSW/US, 91% of agency executives in North America said they plan to significantly or somewhat increase spending in 2016 on digital for their clients. To compare, 79.6% of senior … Continue reading »

Customer Experience is Key Differentiator for B2B Execs

Two-thirds of B2B professionals around the world agree that new entrants to the industry use customer experience as their key differentiator, and almost 6 in 10 agree that typically these companies are better at providing positive customer experiences than traditional players in the industry. That’s according to an Accenture Strategy study of 1,350 B2B customer … Continue reading »

How B2B Marketers Build Personas

Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation, according to recent research. A new study from Cintell – based on a survey of 137 B2B marketers – indicates that personas are most often used for messaging purposes. So how do marketers go about … Continue reading »

Top Email Marketing Initiatives for 2016

According to a recent StrongView study, email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, likely reflecting continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most important initiative for the email marketers surveyed, as that should boost subscriber … Continue reading »

B2B Social Media Marketing Challenges [survey]

A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report from Regalix. This is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions about its effectiveness. Far … Continue reading »

Effective B2B Lead Gen Objectives [study]

Sales Qualified Leads (SQLs) are the most useful metric for measuring lead gen performance. Business-to-business (B2B) marketers want quality over quantity when it comes to lead generation. A July 2015 Ascend2 study asked B2B marketers worldwide about the most important objectives for an effective lead generation strategy, seven in 10 pointed to improving the quality … Continue reading »

Email Growth Trends [report]

Email volume grew by 15.5% year-over-year in Q1 2015 according to the Experian Marketing Services latest quarterly email benchmark report, marking the 10th consecutive quarter of volume growth and the 9th featuring a double-digit increase. This latest study highlights reactivation series (re-engaging with inactive subscribers), noting that while the first email outperformed the second in … Continue reading »

Top Barriers to Content Marketing and Native Advertising [survey]

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing a less significant role for now, according to survey results from PulsePoint and Digiday. For publishers, native and content marketing are on a more even playing field in terms of significance. With both set … Continue reading »

B2B Marketers Using Email Automation [report]

Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in … Continue reading »

Why Use The Buyer’s Journey Instead of Campaigns

The campaign has been the workhorse of marketing for decades. These short-term, one-way promotional initiatives from a brand to customers have typically been brand-focused versus customer-focused. Campaigns can successfully drive sales — at least in the short term. They also are relatively easy to measure in terms of ROI. But in the last 15 years … Continue reading »

Email Subject Lines: Read Rates by Length [report]

Email subject lines is always of interest as marketers try to get through inbox clutter. A couple of recently-released studies provide some fresh data to review. (The following results will not apply to all readers, who are encouraged to test their subject lines.) A study from Return Path, based on an analysis of “9 million … Continue reading »

B2B Twitter Engagement – Top 200 Companies [report]

Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »

Marketers Put Money Towards Visual Content

Lack of time and resources are the biggest challenges to creating effective visuals. Marketers have turned to visual assets to catch the eyes of their prospects.Digiday, in association with Chute, polled more than 200 US marketers and found that respondents planned to spend 30.5% of their budgets on creating, producing and publishing visual content and … Continue reading »

What Marketers Need to Know About Google’s New Mobile Algorithm

Today Google rolled out its new algorithm for mobile friendly web sites and it will reward sites that provide a good mobile experience for users. This new algorithm demonstrates just how important it is for brands to have a mobile-friendly web site, which hopefully most marketers already know. In the last couple of years mobile usage … Continue reading »

CRM’s Top Benefits

Today’s competitive environment requires companies better manage customer relationships to win business. That’s why adoption of Customer Relationship Management (CRM) systems like Salesforce, NetSuite and SugarCRM has skyrocketed in recent years, even amongst SMBs that may lack the resources to adopt enterprise-style technologies. If you are unsure about CRM, consider the following benefits: Efficiency CRM … Continue reading »

Most Effective SMB Marketing Tactic [survey]

Small-business web sites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other. When SMBs were asked which marketing methods had been the most effective, company web sites—the No. 1 response in 2014—remained the most popular, … Continue reading »

Content Marketing Challenges and Solutions

We all know content is king. Marketers are using the channel to boost customer engagement, lead generation and brand awareness. However, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success. A survey conducted by Ascend2 found a wide variety of obstacles to content marketing success. … Continue reading »

Forms That Have The Best Conversion Rates

Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack in its second annual “Form Conversion” study. This year’s study adds lead generation forms (such as those used for gated content downloads) to the list of analyses, finding that these forms … Continue reading »

B2B Marketers and Their Digital Channel Selection [study]

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study on B2B marketing analytics and metrics. ROI falls slightly behind in budgets as a widely-used channel selection attribute. 6 in 10 respondents noted that they typically select … Continue reading »

Video – Most Effective and Difficult Content For Marketing [report]

The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report from Ascend2 and its Research Partners. Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to … Continue reading »

Digital Channels That Marketers Can Measure for ROI

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is only a … Continue reading »

Where B2B Marketers Are Getting More Dollars [study]

  Eight in 10 B2B marketers have access to funds outside of their own budgets Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease. That’s according to ITSMA polling conducted in February 2015, which found that overall, budgets were expected to increase 4.4%. … Continue reading »

Digital Marketing Budget Growth [infographic]

The survey, featuring responses from almost 600 companies, and looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing. The infographic stats were taken from the Marketing Budgets 2015 Report, published … Continue reading »

Marketing Automation Growth Opportunities

Few businesses are maximizing marketing automation opportunities. Marketing automation will only get bigger in the coming years as marketers grow more comfortable with the technology. The adoption and usage has a way to go. A December 2014 study by Ascend2, indicates 24% of marketing professionals worldwide reported using marketing automation extensively. 35% had a limited … Continue reading »

B2B Marketers Focus on Customer Acquisition [report]

B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives tied to customer retention, customer satisfaction, and up-sell revenue metrics. That’s according to a new report from Act-On Software conducted by Gleanster Research, which examined customer relationship management at … Continue reading »

Digital Marketing Tactics Compared [report]

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that while B2B … Continue reading »

Most Important Elements of Effective B2B Content [report]

There have been numerous studies about B2B content marketing released (examples here and here), and a newly-released report on the topic, from Regalix, supports many of the earlier reports’ findings while adding some new insights. Here is a break down of some of the key takeaways from the survey. Virtually all respondents believe that their content … Continue reading »

Most Valuable Marketing Automation Features [study]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2 and its Research Partners. Previous research has found those to also be the most-requested features by buyers, although lead scoring, another highly-requested feature, was cited by few respondents as valuable to … Continue reading »

Business to Business (B2B) Lead Conversion Rates by Channel [study]

Customer, employee referrals drive top lead-to-deal conversion rates, at 3.63%. Unlike many marketing channels, referrals have a steady influence throughout the business-to-business (B2B) sales pipeline, especially when it comes to closing the deal, according to October 2014 research by Implisit. Among nearly 500 US-based clients, who all used Salesforce.com as their CRM system, 3.63% of … Continue reading »

The Benefits of Marketing Automation

Marketing automation is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption has been fairly rapid and widespread, and there is still potential for further uptake, according to a new eMarketer report, “Marketing Automation: Examining Users and Usage, … Continue reading »

The Best Email Subject Lines and Emojis to Boost Open Rates [study]

Writing effective emails and subject lines can be challenging. Most companies send marketing messages several times per week so these messages need to be subtle and creative to ensure they don’t become repetitive or annoying. This requires intimate knowledge of the company’s tone of voice and the target audience, but we can try to broadly … Continue reading »

Tech Spending Increases for Marketers

Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the increasing influence that data is having on decision-making, with about three-quarters of respondents … Continue reading »

How Analytics Change Marketing Campaigns

More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn. Currently, data-driven marketing is credited by the largest share of respondents with creating competitive advantages in customer loyalty … Continue reading »

Keywords That Can Be Misconstrued as Spam [research]

Most words and phrases that trigger the spam alarm are obvious: income, urgent, Viagra; as well as congratulations, discount, make money. Those are among the many in categories such as retail, personal, and pharmaceutical thatmarketers should avoid, according to research by MailJet. But some spam-tripping words and phrases may be surprising. For example, FedEx, Paypal, … Continue reading »

What Drives Increased Digital Brand Ad Spending [survey]

Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year. The study notes that further growth is being hindered by the … Continue reading »

Why Your Data Needs a Makeover [infographic]

Analyzing marketing data and communicating your findings clearly is vital. The most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions. Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The … Continue reading »

Over 50% of Marketers to Increase Email Budget – 2015

Budget trends are going upward, says StrongView Director of Marketing Communications Jason Klein. The cross-channel solutions provider’s 2015 Marketing Trends Survey released this week reports that 54% of marketers expect to see bigger budgets in the coming year (versus 46% last year), and that one third of them are counting on increases of 10% or … Continue reading »

Top Email Challenges [study]

List growth and maintenance are among the top email marketing challenges for publishers. Today’s digital consumers have forced publishers to move some of their marketing efforts away from print and toward online and mobile. However, the September 2014 research report from FOLIO:, sponsored by Lyris, found that publishers were still struggling with email marketing—a more … Continue reading »

Mobile to pass desktop in search in 2015 [report]

In a year of mobile-related milestones, one stands out. 2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not … Continue reading »

Types of Data Marketers Are Using For Personalization – And Their ROI [report]

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a new Econsultancy report produced in association with Adobe. The study also looks at the types of data used to personalize the web experience … Continue reading »

How Consumers Want to Communicate with Brands [poll]

Some brand communication practices – such as sending useful information or tailored emails based on past purchases – resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted by Ipsos. Indeed, 37% of respondents said they like it when companies they have bought … Continue reading »

Top Advertising Channels To Reach The Affluent [survey]

US adults with household income of at least $75,000 (“upscale Americans”) are more likely to have seen or heard a range of advertising forms than the average American adult, details the Shullman Research Center in a comprehensive survey examining 40 different advertising channels. However, despite their increased reach, these channels don’t always garner a higher … Continue reading »

The Most Effective Content Marketing Techniques [Report]

As businesspeople set out to research a product or service to purchase for their business, they are looking for three things: what a brand or business does, what its competitors do, and what people say about the business. How does a marketer address those queries and direct that decision-maker to his or her own brand … Continue reading »

Business to Business Marketing Cost Per Lead by Channel [survey]

Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »

Metrics to Measure Content Marketing Success

Less than one-quarter of B2C marketers can measure content marketing’s return on investment. There’s no doubt that business-to-consumer (B2C) marketers are using content marketing. In an August 2014 study by the Content Marketing Institute (CMI) and MarketingProfs, 77% of B2C marketers in North America reported doing so. And responses indicated that marketers were getting more … Continue reading »

Search Marketing Trends [report]

Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher costs-per-click (otherwise reported as being down among IgnitionOne and The Search Agency … Continue reading »

B2B and B2C Content Marketing Comparisons [report]

With the release of their latest annual report on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. While the two differ in some tactics and priorities, they do converge in some areas. Overall, more B2B (86%) … Continue reading »

The Benefits of Marketing Automation

According to a Forrester report, as of December 2013, 58% of all top performing companies were using marketing automation. That percentage has increased substantially since then. For brands to provide relevant and unique journeys for their prospects and customers, marketing automation is necessary. Actually, customers have come to expect personalized and unique experiences. If marketers don’t … Continue reading »

Most Effective B2B Lead Generation Tactics [survey]

Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It’s also among the most highly rated … Continue reading »

How Marketers Plan to Maximize Value and Impact

Several pieces of research of late have demonstrated that marketers are having trouble proving their value – and are being increasingly pressured to validate their impact on their organizations. Putting aside the struggles with quantitatively measuring ROI – how are marketers planning to increase their impact and value in the next year? Survey results from the CMO … Continue reading »

Marketers Media Mix and How It’s Changing

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend, outweighing TV advertising as well as lead generation and thought leadership (including … Continue reading »

Digital Budget Allocations for Large Enterprises [study]

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey – fielded among 820 respondents at companies in 4 major regions with mean … Continue reading »

Cross Channel Marketing – Traditional to Digital [infographic]

This infographic illustrates the results from a survey of 1,000 digital marketers and ecommerce professionals conducted by Econsulting and Oracle Marketing Cloud. The findings include: marketing integration activities, mobile marketing, and balancing acquisition versus retention . How are your marketing activities integrated and measured? To learn more – call 877.447.0134.

Content Marketing – The Most Effective Inbound Tactic

Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report conducted with its Research Partners. With the vast majority of respondents (primarily B2B marketers) rating their inbound programs as successful, marketing content creation emerges as their most effective tactic. Indeed, … Continue reading »

The Best Time To Send Email

Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline. As it gets harder to cut through the inbox clutter, email marketers increasingly seek new ways to upgrade the relevancy of their communications, … Continue reading »

Acquisition vs. Retention: The Best Channels

Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »

Majority of Business Decisions Makers Say Human Insights Should Precede Analytics

Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions, according to survey results from gyro and FORTUNE Knowledge Group. What’s more, a near-equal 62% say it’s often necessary to rely on “gut feelings” when making decisions, and that soft … Continue reading »

Health Care Companies Have the Highest Email Open Rates [study]

Health care and education companies see the highest average open rates among emailers, according to a new report from IBM’s Silverpop. The report found that on average health care companies see an average of 26.2 percent open rates for their emails and education companies see an average of 25.7 percent. The consumer services industry sees … Continue reading »

Marketing Automation Adoption Rates

According to The State of Marketing Automation 2014 report, Marketing Automation systems which were used primarily for email automation have now become sophisticated platforms capable of transforming organizations’ revenue generating capacity. It explores how Marketing Automation platforms are used by marketers today, including the challenges faced and the benefits reaped post-implementation. Level of B2B Marketing … Continue reading »

72% of Internet Users Check Email on a Mobile Device [study]

My.com has released a new email usage report, tracking how users engage with email. The data, from a survey of 1,000 American internet users, found that 72 percent of users check their email on mobile devices, including both phones and tablets. Of those respondents, 48 percent use Android as their main mobile platform, followed by … Continue reading »

Trust Levels in Sponsored Content [survey]

54% of internet users aged 18-65 say they generally don’t trust sponsored content, with most of the remainder only trusting such content if they trust the publication it runs on (19%) or they already trust the brand (23%). That’s according to survey results from Contently, which also found that two-thirds of respondents have at some point … Continue reading »

The Future of Marketing is Automation

Email is one of the most widely used and established platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Even as new digital marketing and advertising platforms, formats, and channels draw companies’ attention and budgets, email remains vitally important and is arguably more valued by B2B marketers now more than ever … Continue reading »

U.S. ad-spending to see largest increase since 2004 [report]

Mobile advertising leads growth; will surpass radio, magazines, and newspapers this year. Total media ad spending in the US this year will see its largest increase in a decade, according to eMarketer. Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased … Continue reading »

America’s Most Patriotic Brands

The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage score relative to a category benchmark. Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for … Continue reading »

How Marketers Can Capitalize on Live Events

Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with customers has transformed live events into a key component of cross-channel marketing efforts. This allows for customers to become part of the event – whether in person or watching it online. However, just like any program, a campaign built around … Continue reading »

Marketers Strategic Priorities [report]

Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers, details a new report from Tealium and Econsultancy. That result isunsurprising in light of recent survey results suggesting that only 1 in 4 marketers can prove their impact on the business. Interestingly, conversion rate … Continue reading »

US Ad Spending Trends

Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending. Network TV was a prime beneficiary, with roughly half of its 14.5% year-over-year growth owing to the Winter … Continue reading »

Search Engines That Refer the Most Engaged Visitors [study]

Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit. While Ask.com wins on both those measures, it delivered only a minute 0.04% share of visitors in May to the 300,000+ publishers tracked for the study. By … Continue reading »

Insights That Marketers and Agencies Want From Analytics [study]

On average, client-side marketers from around the world estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study from Econsultancy and Lynchpin. The survey finds substantial year-over-year increases in the percentage of marketers and agencies reporting that analytics drive … Continue reading »

LinkedIn’s Content Sharing Benefits [study]

Professional content consumption is “dramatically rising” on LinkedIn, according to a new study. Based on a survey of 2,701 LinkedIn members in the US who actively share and consume content, the report reveals that these “content revolutionaries” primarily share professional content on the platform in order to increase their visibility and enhance their reputations. LinkedIn counts … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

Mobile Ad Spending to Overtake Display Ads by 2016 [study]

Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to PricewaterhouseCooper’s annual Entertainment and Media Outlook study. The study forecasts a 22.1% compound annual growth rate (CAGR) for mobile advertising from 2013 through 2018, versus a 9% … Continue reading »

Small to Medium Businesses Up Social Media Budgets and Time Invested

Over four in five SMBs have integrated social media into traditional marketing activities Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said … Continue reading »

Marketing Channels E-Commerce Companies Are Investing In

Media mix is a frequent topic all marketers are curious about. It’s a critical decision that requires getting and spending money, such as setting a media budget or purchasing a software tool. This MarketingSherpa chart illustrates the channels e-commerce companies are investing in. Email marketing is almost universally used by e-commerce companies Email marketing is … Continue reading »

Email Newsletters – Top Source of Info For Global Executives [survey]

A majority of global executives rely on email newsletters for industry-specific news, details a recent survey from Quartz, with respondents as likely to be using email newsletters for information as they are industry and general news sites. Email newsletters also significantly outpace social media accounts as news sources, with social platforms generally used more for sharing than … Continue reading »

B2B Marketers Search Trends [survey]

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated, per results from a Regalix survey, making content marketing the most highly integrated with SEO of a variety of digital marketing disciplines. About three-quarters are creating content … Continue reading »

Targeting – A Top Marketing Challenge [study]

Marketers are focusing on customers this year—both new and old. According to a February 2014 study by DNN in collaboration with Lawless Research, Survey Sampling International (SSI) and Qualtrics, acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively. A December 2013 … Continue reading »

Personalized Ads More Engaging and Memorable [study]

Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across a series of measures, with respondents also generally perceiving them to be … Continue reading »

45 Words to Avoid in Your Email Marketing Subject Lines

There’s an art to writing a good email subject line and there are some things you’ll want to avoid. Consulting a number of experts and sources, in addition to some research, here is a list of words (plus the odd phrase or experimental bit of text) to avoid when composing the perfect marketing email. Your … Continue reading »

Email Marketers Spend 26 Percent of Their Time on Creative and Content [survey]

Marketing is becoming increasingly multichannel and relationship focused. Email is the glue that pulls together all of these different disciplines, tactics and partners, as well as being a direct channel to the customer. The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how the ease of use of a … Continue reading »

When Blog Posts Get The Highest ROI

Blogs post most on weekdays, but sharing is highest on Saturdays and Sundays. Brands that blog are posting the most while consumers are working—and it may be hurting their reach. According to an April 2014 study from TrackMaven, bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed … Continue reading »

How to Get Better Facebook Results [Adobe Report]

Adobe’s report details some interesting information about organic marketing on the dominant social network – Facebook. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed … Continue reading »

Top Digital Priorities 2014: Targeting and Personalization

Personalization is this year’s top digital priority by B2C marketers, according to eConsultancy’s Quarterly Digital Intelligence Briefing published in January. Marketers expect personalization to be the third most exciting opportunity in five years  (after customer experience and multichannel campaign management). Top Digital Priorities 2014: Targeting and Personalization Participants of the Adobe-sponsored roundtable conversations varied in … Continue reading »

Desktop Still Leads Mobile For Content Sharing

It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis … Continue reading »

Landing Pages – The Key to Email Marketing

Three-quarters of marketing professionals worldwide use landing pages as part of their marketing efforts, according to November 2013 polling by ExactTarget. And more recent research suggests that these are becoming a key feature of email marketing campaigns. In a February 2014 study by Ascend2, more than six in 10 marketers worldwide said that landing pages … Continue reading »

Marketers’ Top Tactics for Increasing Customer Lifetime Value [study]

About 3 in 4 global company marketers agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report from Econsultancy and Sitecore. As part of the study, marketers were asked to identify the tactics and strategies that have been found most effective for enhancing CLV to-date, along with … Continue reading »

Why The Reach of Your Organic Posts on Facebook’s News Feed Has Diminished

Organic reach was already declining before the change to Facebook’s News Feed algorithm. Facebook’s December 2013 announcement of a change to its News Feed algorithm has caused uproar among many, from brands and marketers to celebrities and bloggers, as it aims to drastically reduce the reach of organic posts to between 1% and 2%. However, … Continue reading »

How Small Businesses Drive Revenues and Success [study]

Referrals Drive Success—and Revenues—for Small Businesses Customer acquisition is the top challenge according to small-business owners. Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US … Continue reading »

Which Marketers Are Using Marketing Automation [survey]

24% of marketers say they don’t use any tools to manage their email campaigns, according to a recently-released Marketo study. But that figure masks significant differences when sorting by company size, as small companies (0-50 employees) are almost twice as likely (43.5%) to eschew the use of email marketing tools. Among larger companies, by contrast, … Continue reading »

Why Weekends Are Best For Financial Services Online Advertising

Consumers are more likely to convert on financial services ad campaigns on Saturdays (+16%) and Sundays (+30%). A survey from Rocket Fuel, analyzed 2,300 ads on its platform two months, from over 200 financial services campaigns. Other conversion factors: Consumers were also more likely to convert late at night, with conversion rates peaking between midnight and 6 … Continue reading »

Small Businesses Focus Marketing on Existing Customers [report]

Small business owners are now spending the bulk of their time and money marketing to existing customers rather than trying to attract new ones, according to a report from Manta and BIA/Kelsey. That determination is based on a couple of surveys carried out among Manta’s membership, which found 62% of small business owners spending the … Continue reading »

How The Inc. 500 is Using Social Media

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »

Marketers Consider Email to be Core to Business Strategy [survey]

Converting online traffic into revenue and overall brand awareness emerged as the top marketing priorities in ExactTarget Marketing Cloud’s 2014 State of Marketing Strategy survey. Over 2500 responses from marketers’ gloabally offered their insight into current and future marketing strategies and priorities for their companies. The results revealed some new and under-used marketing strategies for 2014. … Continue reading »

The Most Effective Online Video Distribution Channels [Report]

2 in 3 marketing and sales decision-makers and practitioners from around the world (primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to a new report from Ascend2. Respondents count brand awareness (47%), lead generation (40%) and online engagement (40%) as their most most important … Continue reading »

Mobile Ad Spending More Than Doubled in 2013 [study]

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. Facebook and … Continue reading »

IAB Releases In-Image Ad Primer

Image-based advertising, also known as in-image advertising, is paving the way for the next generation of digital display advertising. This “In-Image Advertising Primer,” offers a comprehensive overview of this burgeoning ad type, often leveraged in native advertising campaigns. In-image ads can take several forms, ranging from display ads and product information overlaid on photos to … Continue reading »

Interactive Mobile and Video Ad Click Through Rates – Higher Than Standard Banners

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial Media in a year-in-review analysis of advertising activity on its network. For example, both automotive and education advertisers generated CTRs that were on average 3.5 times higher … Continue reading »

Twitter Features That Increase Retweets [study]

Looking for more retweets? Twitter has released data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard features” – photos, #hashtags, links, videos, and tweets containing a number of a digit (such as a sports score) – comparing retweets from … Continue reading »

Email Marketing – The Best Time and Day of The Week To Send Emails [report]

For the second consecutive year, a report from Experian Marketing Services covering Q4 email activity has found that emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates. According to Experian’s report, “volume definitely plays its role in performance metrics by time of day.” There are … Continue reading »

Top Lead Sources For Small and Medium Businesses [survey]

After releasing lists revealing SMBs’ most effective social channels and traditional media advertising types, BIA/Kelsey details the sources that SMBs consider best for leads. The data shows that there’s nothing quite like the sound of a person’s voice: calls and in-person interactions are rated as “excellent” lead sources by the highest proportion of respondents. But SMBs … Continue reading »

Why Personalize Your Website?

Over the last 10 years, marketers have gotten really good at personalizing emails. Retailers know your order history, style preferences, and sizes; airlines know your travel preferences and frequent destinations; and companies in all industries know what content you have downloaded and which events you have attended. Savvy marketers then use all this information to … Continue reading »

Why All Brands and Companies Need a Multi-Device Strategy

A new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. It’s increasingly common to switch to a different device as we move through a task online. For example: at home, it’s easier to research a product … Continue reading »

Majority of Marketers Use Social Media Analytics [study]

Campaign tracking and brand analysis top the list of reasons that marketers use social media analytic tools, according to a Demand Metric study for NetBase. Marketing professionals cited limitations in staffing, funding and resources as the top challenge they face in implementing social analytics. The rise in social media analytics tools has satisfied marketer demand … Continue reading »

How to Use Direct Mail to Build Your Business

A simple and effective way to build your business is to use direct mail to drive prospects to your web site. Combining offline communications, such as direct mail, with your online communications provides a more powerful approach. Google, one of the most well known and largest internet businesses, uses direct-mail to offer prospects $100 worth … Continue reading »

New Email Strategy and Design Workshop: May 17-18

Email Strategy and Design, 2 Day Workshop – May 17-18 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Capture more leads with your email marketing. As digital marketing continues to evolve, so must your email campaigns. Cutting through the clutter and delivering the engaging, relevant, and personalized communications required for … Continue reading »

How to Grow Your Business with Video – Workshop

Video Marketing: Must Know Tactics and Tips, June 8 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Find out how to grow your business with video. Video is the medium of choice for online communications. Agencies and clients today demand engaging and interactive content that is relevant, shareable, and measurable. … Continue reading »

25 Content Marketing Tools

If you aren’t already using content marketing to generate leads, you need to start now. Ninety-two percent of marketers are already using content marketing. More than half of B2B and B2C marketers are increasing their content budgets in 2014. While the fundamentals of good content will never change, the tools and tactics — and the … Continue reading »

How B2B Companies Use Tablets to Aid Sales

23% of B2B companies have deployed tablets in sales-related activities, according to newly-released results from Corporate Visions. The survey uncovers conflicting findings: few companies who haven’t yet deployed tablets have plans to do so, even though three-quarters of the respondents overall indicated that the ability to deploy content and coaching to salespeople’s tablets could improve … Continue reading »

16 Ways to Use Twitter’s Favorite Button

What does it mean when somebody ‘Favorites’ one of your tweets? When and why do you press the button?  There are a variety of reasons why people choose to ‘favorite’ tweets. Here are 16 different reasons from eConsultancy. By accident To like something To dislike something To bookmark something As a note to self To … Continue reading »

Email Marketing: All About Relevant, Compelling Content

Recent research has highlighted the importance of relevance in marketing messaging, and a benchmarking report from Ascend2 concerning email marketing comes to a similar conclusion. Respondents to the survey indicate that the creation of relevant and compelling content is by far the single most effective email tactic for achieving important objectives. And it’s also the most … Continue reading »

New LinkedIn Analytics

LinkedIn  updated the “Who’s Viewed Your Profile” feature, which includes additional analytics and insights into the peeps who are looking at your profile. LinkedIn product manager Udi Milo posted this to his blog: As one of the most popular destinations on LinkedIn, Who’s Viewed Your Profile has always given members a way to discover new … Continue reading »

Mobile Tactics Essential For Engagement

A report from Urban Airship based on the completion of a “Mobile Maturity Self-Assessment” tool by more than 500 senior marketing leaders uncovers what those participants believe to be the mobile tactics that are most essential for engagement. Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but … Continue reading »

Social Media Usage for Key Platforms, on Computers and Smartphones

Nielsen’s recently-released “Digital Consumer Report” contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on this site, there are some interesting statistics related to social media consumption on desktops and smartphones. The study indicates that while Facebook obviously leads, there’s heated competition behind … Continue reading »

Social Ads Prove Highly Effective in Delivering New Audiences [study]

Social was a better bet than portals, networks, and exchanges last year for reaching users that can be consistently marketed to (“user quality index”), according to the latest quarterly “Global Media Intelligence Report” from Neustar Aggregate Knowledge. The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users … Continue reading »

What Types of Ads Are People Ignoring?

A new survey from Goo Technologies, conducted by Harris Interactive, looks at the types of ads that consumers say they are most likely to ignore. Overall, the study finds that online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper … Continue reading »

The Keys To Marketing To Small Businesses

Marketers must make better use of data about their small-business customers It’s a basic rule of marketing that knowing your customers is key to targeting, reaching and pulling them in. But when it comes to small and medium-sized businesses (SMBs), which make up a large chunk of all firms in North America, many marketing executives … Continue reading »

What Are Marketers Most Excited About in 2014?

What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing. That it depends on who’s asked. While a surprising area topped the list for in-house marketers, the responses differed significantly when respondents were split into various groups. According to the global survey, … Continue reading »

How To Optimize Your Content For Facebook’s Updated News Feed

Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »

B2B Marketing Budgets Set to Rise 6% in 2014 [study]

Marketing budgets at B2B companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will go back up to 4% of company revenue in … Continue reading »

Words That Are Most Likely To Get Your Posts Shared on Social Media [infographic]

To attract attention and increase engagement on social media, some words are more powerful than others. This infographic from ShortStack illustrates which words are most likely to get your content and status updates shared across various social media networks. Take your social media to the next level. Call BDS 877.447.0134

How to Increase ROI with Marketing Automation

Automated campaigns deliver 200% higher conversion rates compared to other emails.   How to achieve similar returns on your automated marketing initiatives: 1. Targeting Targeting is no longer a simple matter of demographics. Successful automation combines online behaviors with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains … Continue reading »

B2B Marketers to Increase Content and Mobile Budgets in 2014

Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget. Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending … Continue reading »

How To Build a Better Business Web Site

Why You Need To Think Differently About Your Web Site Do you really have a successful web site? Is it helping you achieve your business goals? Most web sites aren’t. Unfortunately most business web sites still act more like “brochures” than sources of new customers. They might look okay, but typically they aren’t engaging, relevant, … Continue reading »

Marketers Top Digital Priorities For 2014

Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »

User Demographics of The Top 5 Social Media Platforms [survey]

Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »

Almost Half of Facebook Users Visit the Site Multiple Times Per Day [Study]

Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »

Digital Ad Tactics – Spending by Industry [report]

US digital ad spending continues to grow. Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%, according to a new eMarketer report, “Digital Ad Spending by Industry 2013: Forecasts and Key Trends.” Advertisers across vertical industries are … Continue reading »

How To Measure Cross Channel Marketing

Multiple marketing channels require cross-platform attribution. Entering 2014, most would agree cross-platform marketing has become a must for any company hoping to reach consumers on their terms. They would also likely concur that such a mandate carries with it an expectation that as marketers tack on additional channels, formats and platforms, they would be met … Continue reading »

Top Email Marketing Initiatives in 2014

Email marketing is slated for budget increases, according to the recently-released StrongView study. The study reveals that respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities) and improving segmentation and targeting (36%) than to growing their opt-in email list (31%). When it comes to email … Continue reading »

New YouTube Video Marketing Strategy and Design Workshop – February 9, 2014

Art Center College of Design 1 Day Workshop – February 9, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Gain a competitive advantage with YouTube Video Marketing. Today’s marketplace requires new skills to plan, publish, and optimize videos. Essential for every successful marketing program, YouTube can increase your visibility, capture leads, … Continue reading »

Sponsored Tweets Gain Traction With Marketers [study]

Sponsored Tweets are becoming more popular with marketers, per the IZEA study of 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011. In fact, Sponsored Tweets have moved ahead of sponsored … Continue reading »

Generational Differences & Marketing

Plurals: America’s Last Generation With Caucasian Majority Generations are not created by happenstance. Nor are they designated purely by a rigid range of years. Generations are formed, says Frank N. Magid Associates in an introduction to the Pluralist Generation by Magid Generational Strategies. A generation is formed by a gestation of discernible patterns of demographic … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

New Social Media Marketing Strategy Workshop

Art Center College of Design 2 Day Workshop – January 18 and 19, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Build Your Business with LinkedIn, Twitter, YouTube, and Facebook. Social media marketing today is vastly different that it was even last year. New channels, platforms, technologies, and devices have led … Continue reading »

25 Amazing Social Media Tools Your Brand Should Be Using [INFOGRAPHIC]

These days when planning a company social strategy, the number of social media tools can be overwhelming. It’s not enough to have a presence on Twitter, LinkedIn and Facebook. To benefit from social media, companies need to optimize their use and be truly engaging. Here are 25 great tools to get you and your team … Continue reading »

Facebook Right Behind Google In Ad Spending [survey]

Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010 US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer. The channel’s incredible growth—considering mobile represented … Continue reading »

Increase in Online Presence a Priority For 2014 [study]

Next year, SMBs are planning to focus on building more of their businesses online. Research from j2 Global indicated that a general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. Automating marketing email … Continue reading »

Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]

With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »

The Physics of Christmas

A scientific analysis of Christmas and it’s related traditions has long been a point of humorous inquiry, with scientists from serious organizations like the Institute of Physics spending time to calculate the physics of Santa, were he to accomplish his yearly one-night one-man package distribution mission. Roger Highfield, a British science writer and current Director … Continue reading »

How Social Media Sponsorships Work [infographic}

Marketers have discovered that celebrities and other influencers can help sell products through their social media channels. Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to … Continue reading »

B2B Content Marketing: Which Assets Are Most Influential, and When?

Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the survey. The study covers a host of content marketing topics – including which collateral types are most frequently consumed and considered most influential – as … Continue reading »

How to Boost Email Open Rates

Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp.The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative … Continue reading »

Ad Spending Trends

Kantar Media has released its latest look at US ad spending, finding that total expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns. The researchers note that when removing those incremental dollars from the equation, ad spending growth in Q3 was in the … Continue reading »

Email: Volume Increases and Weekend Mailings See Better Results

Brands continue sending more and more emails, according to the latest quarterly email benchmark report from Experian Marketing Services, which details a 12.7% year-over-year increase in brands’ email volume during Q3. That’s the third consecutive quarter of double-digit increases, with each quarter also registering an uptick in open rates. Meanwhile, further data from Experian indicates … Continue reading »

YouTube Ads Rewind 2013

Here are the ads we chose to watch on YouTube in 2013. This video celebrates just some of the great work done by brands. Do you remember these? Any favorites? ADS (in order of appearance) Honda – Honda “Hands”: http://youtu.be/Dxy4n0UT82o Oreo – Oreo Separator Machine: http://youtu.be/pii4G8FkCA4 Orangina – Mission 404: http://youtu.be/fOrr2RbB0-0 Heineken – Departure Roulette: … Continue reading »

How To Increase Your Lead Conversion Rates By 391% [case study]

Last year, a study from Leads360 found that speed-to-call is the single largest driver of lead conversion, with the headline result being that a phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call. Now new data from Software Advice … Continue reading »

Mobile ad spending to rise 120% to $9.6B

Most Digital Ad Growth Now Goes to Mobile Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.US mobile advertising spending is expected to reach $9.60 billion by the end of this year, … Continue reading »

Sybron Dentist Training Video

One of our amazing videographers shooting the Implant Direct training video at the Sybron Institute. Incredible advanced dental procedures performed by Dr. Jon Julian of North Star Dental Education and streamed live from the operatory to an international audience. Are you using video to demonstrate products, train employees, capture leads, and generate sales? Take your … Continue reading »

Marketers Increase Video Use Across All Channels

Brands are spending money to peddle their products in online TV shows and other digital programs – in fact, video ad spend rose about 42% this year to reach $4.12 billion. But many marketers are finding that online video can also be extremely useful in helping communicate to potential customers about the products and services … Continue reading »

Christmas Trends

This holiday season (Black Friday to Christmas) analysts have predicted slower sales than in recent years, but so far they are only half right. Online sales reached record highs, contributing to 2.2 billion dollars in weekend sales. Check out the trends and stats on this infographic. For a free consultation call 877.447.0134.

10 Buzzwords Marketers Need to Know

1. Big data Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 2. Content marketing Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content … Continue reading »

Multiscreen Marketing Campaigns – A Necessity

Marketers expect multiscreen budgets to command a larger portion of the pie over the next few years Consumers’ adoption of PCs, smartphones and tablets has effectively necessitated the need for advertising campaigns that stretch across multiple screens in order to stay in front of audiences. And marketers appear to understand this clearly. An August 2013 … Continue reading »

Social Networks To Reach 2 Billion Users By 2016

Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »

Where SMBs Spend Almost Half of Their Marketing Budgets [survey]

  About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a survey from BrightLocal and ChamberOfCommerce.com. Overall, the average SMB dedicates 46% of its marketing budget to digital, per the study. … Continue reading »

How B2B Buyers Search and Their Content Preferences [study]

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot. After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five … Continue reading »

Local Media Ad Forecast Through 2017 [study]

The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years, says BIA/Kelsey in its latest market forecast. The researchers estimate the market’s size to be $132.9 billion this year, only a slight rise … Continue reading »

Video Ad Views Continue To Rise

The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more … Continue reading »

Personalized Subject Lines Key to Higher Email Open and Click Rates [study]

Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same study last year found the opposite result. Now, new data from MailChimp supports the case that personalization can drive higher email open rates. Measuring the … Continue reading »

Smart Phones Now 62% of US Market

Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »

Most Popular Tactics To Grow Email Lists [report]

Email marketers have a variety of goals for their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%), according to a new report from ExactTarget. With respondents saying that the quality of their subscribers is as important as overall ROI when gauging their … Continue reading »

How Successful Marketers Are Using Content Marketing [infographic]

B2B marketers are becoming more comfortable with content marketing, embracing more channels and investing in new content and tactics. In fact, more marketers are now allocating larger budgets and time to implement and experiment with content marketing strategies than ever before. MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers … Continue reading »

What Twitter Users Expect for Brands’ Responses

Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »

20 Marketing Facts To Give You a Headstart in 2014 [infographic]

As we approach the new year, the following digital trends are expected to be a major factor in marketing strategies in 2014. Some of the interesting findings: • Videos on landing pages increased conversions by 86% •  Customer testimonials have the highest effectiveness rating for content marketing at 89% • 67% of B2B marketers consider … Continue reading »

More Marketers Are Using Online Video In Email Campaigns

Marketers are using video to support their marketing efforts in a number of areas, per the Web Video Marketing Council, ReelSEO and Flimp Media in a new study, with the vast majority reporting positive effects. While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube … Continue reading »

Marketing Emails Get The Most Clicks On Fridays. Tips For Marketers [Study]

Friday’s worldwide marketing email click rate is 4.9% Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email software company found that 17.9% of a week’s worldwide marketing emails were sent on Tuesday, followed by 17.3% on Thursday and 16.6% on Monday. … Continue reading »

Twitter Advertising Tips and Opportunities [infographic]

Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »

LinkedIn Users Are More Interested In Your Business [survey]

Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you. LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2,000 monthly visits to 60 corporate … Continue reading »

Quality Content and Social Media Increase Brands Google Rankings

A recent study aims to not only prove the longtime theory that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking pages in search engine query results (SERPs). Brand Web sites have an advantage when it comes to ranking higher in search engine query results on … Continue reading »

Most Valuable Types of Content For Leads [study]

White papers, webinars are the leading content pieces used for lead generation. Small and medium-sized businesses (SMBs) are always on the hunt for new leads, and increasingly, content marketing is how they are finding those prospective customers. According to a May 2013 survey from Business.com, three-quarters of US SMBs actively worked on lead generation tactics, … Continue reading »

Cell Phone Internet Usage – 2013 [survey]

57% of Americans Go Online With Their Cell Phones According to a new survey by the Pew Research Center’s Internet & American Life Project, 63% of cell phone owners now go online using their mobile phones, an eight-point increase from the cell owners who did so at a similar point in 2012, and a two-fold … Continue reading »

Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »

The Best Days and Times To Post on Instagram [report]

Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays … Continue reading »

What Companies Want To Achieve with Mobile Strategies

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400 senior-level executives from companies with more than 1,000 employees across 10 markets (primarily India and the US) – found that only one-quarter have already … Continue reading »

How to Create The Perfect LinkedIn Status Update

Are you finding it difficult generating enough interest in your LinkedIn posts? This infographic from Salesforce will come in handy. Follow these helpful tips to create more engaging LinkedIn status updates and establish yourself or your company as a thought leader and someone people will want to follow. Take your social media marketing to the … Continue reading »

Which Content Marketing Channels Are Most Important?

A new study from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to … Continue reading »

New Twitter Usage – Talking Is More Popular Than Sharing [study]

Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »

Global Organizations Seeing Big Impact on Customer Use of Social Platforms [study]

Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »

Which Email Tactics Work Best For Brands [report]

Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path in a recent study. Brands are asking for less information at sign-up, are more commonly starting their relationships with a welcome email (but less frequently with an offer), and are making the unsubscribe process easier. But … Continue reading »

Which Type of Advertising is Trusted and Acted On Most? [report]

Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen in its latest “Trust in Advertising” report. 84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007. Branded websites (+9% points to 69%), … Continue reading »

What Internet Users Like to Share on Social Media Sites [survey]

7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »

The Demographics of “Mobile” Internet Users [report]

63% of mobile phone owners used their devices to go online as of May this year, according to a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34% said they go online mostly using their mobile phone (“cell-mostly internet users”). Despite no gender differences, there are some strong … Continue reading »

Lead Generation – Primary Business Objective for Social Media Advertising [study]

More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic (18%) or drive direct online … Continue reading »

8 Benefits of Social Media Marketing For B2B

As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI. Brands understand just how essential and effective … Continue reading »

5 Key Online Advertising Platforms – Ranked by ROI

ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, … Continue reading »

The Best Ways For B2B Exhibitors To Share Product Info

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to a new study released by the Center for Exhibition Industry Research (CEIR). But how best to share product information in order to support those goals? Results from the study suggest … Continue reading »

Mobile Accounts for One-Third of Online Conversions

A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering … Continue reading »

B2B CMOs Say Marketing’s Role is Expanding Quickly [study]

Almost all B2B marketing leaders agree that marketing must do things that it hasn’t done ever before to be successful, finds Forrester Research in a recent study conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree … Continue reading »

Email Open and Click Rates, by Hour Scheduled

MailerMailer recently released its latest “Email Marketing Metrics Report,” a study rich in data and based on 1.4 billion email messages sent last year. One of the most interesting topics for email marketers covered in the report is how scheduling affects open and click rates. The study takes a look not only at open and … Continue reading »

How To Optimize Your GMail Campaigns

With over 400 million users worldwide, there’s a good chance many of your email subscribers are accessing your campaigns in Gmail. Optimizing your emails for specific email clients can help get your messages delivered and read. Emails that display the way you design them helps ensure your marketing efforts are much more effective. With the … Continue reading »

Gmail Tabs: Why They Help Email Marketers [report]

Curious about Gmail’s new Tabs feature and how it has impacted your marketing emails?  With Tabs, Gmail users are actually reading more of their marketing email. Read this new ReturnPath Report to learn about the early impact and implications of the email experience with Tabs. Take your marketing to the next level. Outsource to BersonDeanStevens. … Continue reading »

Retargeted Ads Noticed by Online Buyers

Majority notice retargeted ads for products they previously looked up Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying. And there is evidence that consumers do notice these ads. Nearly three out of five US online buyers surveyed in April 2013 by programmatic … Continue reading »

Social Media Marketing Goals [survey]

  Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »

Types of Data Used to Drive Marketing

45% of global marketers agree that data is the most underutilized asset in their organization, per survey results from Teradata. Indeed, while a majority currently collect a range of data types, including demographic (80%), customer service (72%) and customer satisfaction (62%), fewer report using the data. And although marketers ascribe various benefits to the use … Continue reading »

Best B2B Platforms for Reaching Customers and Prospects

A recent survey from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there’s quite … Continue reading »

Personalized Ads – What You Need to Know

Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »

New Social Media Design and Marketing Course at Art Center College of Design

Social media marketing today is vastly different that it was last year. Whether you are just starting out or have a well-defined social marketing plan, up-to-date knowledge is essential. Learn how to develop a solid foundation and strategy, brand your accounts, optimize, integrate, maintain, and measure your social media channels. Get valuable tips and tools … Continue reading »

When Are People Most Likely To Complete Surveys?

Did you know that every month, over 30 million people complete surveys? Yep, that’s right. But, when exactly do all of these people take their surveys? Weekdays have better response rates than weekends based off of the data collected by Survey Monkey. People just aren’t on their computers as much over the weekend in general. What’s … Continue reading »

Want to Reach High-Quality Users? Consider Social Ads

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” from Aggregate Knowledge. The study, which analyzed roughly 130 … Continue reading »

New Google Adwords Drop Down Menu

The “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site. In the screenshot below, notice the advertiser is using both traditional site links — for subscription plans and broader content categories — and the new drop-down … Continue reading »

“Socially Devoted” Companies Say Social Care Drives ROI

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »

Social Login Network Choice Depends On Vertical

According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »

Leads – The Primary Goal of Content Marketing

Nearly half of companies now have a formal content marketing strategy Content marketing saw its importance balloon between 2012 and 2013. According to the digital marketing company that delivers branded newsletters and content for vertical markets IMN’s “2013 Content Marketing Survey Report,” the number of US companies with formal content marketing strategies in place jumped … Continue reading »

New Google Display Ad Planner

Google AdWords has launched the Google Display Planner, a combination of three AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Here’s a help guide. It includes everything from how to access the tool to creating and saving media plans within the tool. Google will be eliminating the Contextual Targeting Tool and … Continue reading »

14 Brands That Increased Revenue with Responsive Web Site Design

Missing revenue opportunities? Can you afford not to redesign your web site to be mobile friendly?  If you need some examples of the positive impact of mobile friendly web sites then here are a bunch of companies that have benefited from significant uplift in the key metrics following the implementation of responsive design. Lovehoney [+60% … Continue reading »

Facebook, LinkedIn, Google+ Investments Increasing [survey]

A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »

Email Subject Line Keywords – What’s Most Effective

Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.The keywords “free delivery” (+50.7% higher open rate, +135.4% click rate) and “bulletin” (+15.8%, +12.7%) also performed very well in the email campaigns analyzed. … Continue reading »

New Facebook for Business – Tips, Tools, Case Studies

Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »

How B2B Decision-Makers Are Using Social Media [survey]

Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is … Continue reading »

Marketers Identify The Channels For Which Dynamic Personalization Is Most Important

About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to survey results from Neolane and the Direct Marketing Association.  While respondents most often define real-time marketing as a cross-channel endeavor, they clearly believe that dynamic personalization is more … Continue reading »

Facebook Marketing and Advertising Efforts to Grow [survey]

Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »

Average Worker Spends 28% of Their Workday Using Email [McKinsey Report]

Your inbox is more important than your office. It’s where work really gets done. The average worker spends 28% of their time on email, according to a July McKinsey Global Institute report. That means more than two hours each workday are eaten up reading and writing messages. The quickest way to boost workday productivity is … Continue reading »

Over 60% Use Mobile Devices For Business [survey]

Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. In fact, 37% of the 601 IGS survey respondents use their personal tablet for business — and the same goes for 41% of smartphones. The survey, which spans responses from participants … Continue reading »

Hashtags Boost Online Brand Visibility

Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal — particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags and active participation in … Continue reading »

How Do You Measure Marketing Performance? [survey]

Measuring marketing performance is imperative. But the varied approaches marketers used are as varied as the organizations they work for. Direct Marketing News and Beagle Research conducted a survey asking readers how they measure marketing performance at their company. About 50 respondents stepped outside their comfort zone to share with us how they measure marketing … Continue reading »

Search on Mobile Devices Often Leads to Purchase For Seniors & Boomers

Boomers and Seniors Favor the Web More activities conducted on smartphones and tablets The internet has become a way of life for baby boomers and seniors in the US, according to a March 2013 study conducted by Ipsos and Google. For the purposes of their poll, the companies defined baby boomers as those ages 45 … Continue reading »

Marketers Need For Ad Verification Rises

Programmatic buying increases the need for ad verification Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification measures also provide insight into viewability and fraudulent activity, according to a new eMarketer report, “Ad Verification: Validating Brand Safety and Ensuring Quality Impressions.” The past few … Continue reading »

Behavioral Marketing Delivers [study]

According to new research by Silverpop, with Forrester Consulting, today’s buyers control the buying process far more than today’s vendors control the selling process, a phenomenon that affects both business-to-business and business-to-consumer marketers. Buyers seek the information they want online, on the Web and in social channels, as well as in the “real world.” Today’s … Continue reading »

Email Beats Social for Influence and Conversions [study]

While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according to a new study of social referral marketing campaigns by SocialTwist, titled “The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns.” SocialTwist looked at … Continue reading »

Why Tablets and Smartphones Need To Be Considered Separately [report]

Fragmentation of mobile is a key 2013 trend Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer. According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use … Continue reading »

Which Tactics Work Best For Email Marketers? [study]

Email is a critical outreach channel for most B2C and B2B marketers. While creating content is always a challenge, other tactics that can help email marketers achieve strong results—including segmenting and optimizing the email message—are also some of the most difficult to pull off. Putting relevant content in front of the appropriate audience is key … Continue reading »

Email Subject Lines, Which Terms Work and Don’t Work [study]

Adestra has released  its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line … Continue reading »

Facebook by the numbers: who buys ads, which games make more money [infographic]

Source: Great Business Schools Facebook: Behind the Numbers Advertising [top 30 in money spent-industry cluster] 1. Zynga-Social Gaming 2. Fab.com-Design Blog/Retail 3. Electronic Arts-Video Games 4. Proctor and Gamble-Consumer Goods 5. AT&T-Telecommunications 6. American Express-Financial Services 7. Experian-Information Services Group 8. Groupon-E-Commerce 9. Walmart-Retail 10. Microsoft-Software 11. Google-Internet/telecom/software 12. Verizon-Telecommunications 13. Ebay-Online retailing 14. Unilever-Consumer … Continue reading »

Which Acquisition Channels Deliver The Best Customers?

Custora has released a new study examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14 industries. The study looks at which channels produce the most customers, but also which offer the greatest customer lifetime value (CLV). Highlights first: organic search has not only accounted for the … Continue reading »

Sponsored-Ad Spending Sees Hike in 2013

Still, spending on sponsorships to remain less than 5% of US digital ad market Spending on digital sponsorship ads—a category that can encompass socially shareable ads as varied as logo placements, banners and pre-roll video ads, streaming concerts, brand-created articles, and “Most-Amazing” listicles—is on a strong growth trajectory, according to eMarketer’s latest US ad spending … Continue reading »

Small Biz Increase Use of Digital Marketing, Due to Customer Acquisition Successes

The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools … Continue reading »

Online Ad Click Through Rates – Highest Around Midday

Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of day, day of the week, and US state. The data suggests that CTRs are highest between 11AM and 2PM, rising to 14% above the … Continue reading »

Leads in 2013: Content Marketing, Retargeting Fastest-Growing Channels

This year, many marketers’ lead prospecting aims are focused primarily on finding new customers, while relatively few are looking only to retain current or reactivate former customers, according to Chief Marketer‘s 2013 Prospecting Survey. Marketers are ramping up their use of prospecting tools across the board, and while email remains the most common prospecting channel … Continue reading »

Mobile Ad Revenue Consolidated with Google and Facebook

Google to grab majority of US mobile ad spending this year Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts. Google will increase its share of mobile ad … Continue reading »

Prompts from TV, Print, and Digital Ads Drive Social Brand Interaction

According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »