As we approach the new year, the following digital trends are expected to be a major factor in marketing strategies in 2014.

Some of the interesting findings:

• Videos on landing pages increased conversions by 86%

•  Customer testimonials have the highest effectiveness rating for content marketing at 89%

• 67% of B2B marketers consider event marketing the most effective strategy

marketing statistics that will influence 2014 decisions
Infographic courtesy of WebDAM.

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