There are a variety of reasons why people choose to ‘favorite’ tweets. Here are 16 different reasons from eConsultancy.
To like something
To dislike something
To bookmark something
As a note to self
To read / watch / access later
To trigger something
The very excellent IFTTT has plenty of recipes to help you to push your favorite tweets out to various sites and apps. Use Pocket? Evernote? Buffer? Google Drive? Ever considered sending your favorites there?
As a ‘read receipt’
To show support
To spread the word
For those who tune into other people’s ‘favorites’, they are like retweets on steroids. Most people take more care over their favorites, compared to normal tweets.
To attract more followers
Favorite somebody’s tweet and you will appear on their radar. Sometimes they’ll follow you.
To build a personal brand
If you want to be viewed as an expert in a particular subject then you can use the favorite button to curate a list of links to interesting tools, articles, news, videos, stats, etc.
To provide a glimpse into their personality
Take a look at someone’s tweets and you’ll get an idea of what they’re all about. Look at their favorites and you should really see into their soul. Favorites are often a condensed, noise-free list of the things most important to someone.