Small Businesses Increase Marketing Budgets in 2017 [study]

More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »

Why Personalize Your Website?

Over the last 10 years, marketers have gotten really good at personalizing emails. Retailers know your order history, style preferences, and sizes; airlines know your travel preferences and frequent destinations; and companies in all industries know what content you have downloaded and which events you have attended. Savvy marketers then use all this information to … Continue reading »

How to Use Direct Mail to Build Your Business

A simple and effective way to build your business is to use direct mail to drive prospects to your web site. Combining offline communications, such as direct mail, with your online communications provides a more powerful approach. Google, one of the most well known and largest internet businesses, uses direct-mail to offer prospects $100 worth … Continue reading »

How To Build a Better Business Web Site

Why You Need To Think Differently About Your Web Site Do you really have a successful web site? Is it helping you achieve your business goals? Most web sites aren’t. Unfortunately most business web sites still act more like “brochures” than sources of new customers. They might look okay, but typically they aren’t engaging, relevant, … Continue reading »

50% of Businesses Believe Social Offers Greatest Marketing Opportunities

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »