Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »

Video – Most Effective and Difficult Content For Marketing [report]

The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report from Ascend2 and its Research Partners. Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to … Continue reading »

The Most Effective Content Marketing Techniques [Report]

As businesspeople set out to research a product or service to purchase for their business, they are looking for three things: what a brand or business does, what its competitors do, and what people say about the business. How does a marketer address those queries and direct that decision-maker to his or her own brand … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

How to Grow Your Business with Video – Workshop

Video Marketing: Must Know Tactics and Tips, June 8 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Find out how to grow your business with video. Video is the medium of choice for online communications. Agencies and clients today demand engaging and interactive content that is relevant, shareable, and measurable. … Continue reading »

New YouTube Video Marketing Strategy and Design Workshop – February 9, 2014

Art Center College of Design 1 Day Workshop – February 9, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Gain a competitive advantage with YouTube Video Marketing. Today’s marketplace requires new skills to plan, publish, and optimize videos. Essential for every successful marketing program, YouTube can increase your visibility, capture leads, … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]

With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »

YouTube Ads Rewind 2013

Here are the ads we chose to watch on YouTube in 2013. This video celebrates just some of the great work done by brands. Do you remember these? Any favorites? ADS (in order of appearance) Honda – Honda “Hands”: http://youtu.be/Dxy4n0UT82o Oreo – Oreo Separator Machine: http://youtu.be/pii4G8FkCA4 Orangina – Mission 404: http://youtu.be/fOrr2RbB0-0 Heineken – Departure Roulette: … Continue reading »

Marketers Increase Video Use Across All Channels

Brands are spending money to peddle their products in online TV shows and other digital programs – in fact, video ad spend rose about 42% this year to reach $4.12 billion. But many marketers are finding that online video can also be extremely useful in helping communicate to potential customers about the products and services … Continue reading »

Video Ad Views Continue To Rise

The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more … Continue reading »

More Marketers Are Using Online Video In Email Campaigns

Marketers are using video to support their marketing efforts in a number of areas, per the Web Video Marketing Council, ReelSEO and Flimp Media in a new study, with the vast majority reporting positive effects. While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube … Continue reading »