Key Social Trends for 2017: Live Video and Location-Based Ads

Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »

Ideal Marketing Mix [Study]

Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »

Most Important Skills for Marketing Success [Survey]

Digital marketing, including social media, is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they’re also … Continue reading »

B2B Social Media Engagement, by Industry and Platform [Report]

According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Purchase Influencers [Survey]

Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to … Continue reading »

Most Effective and Difficult Digital Marketing Tactics

Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »

Most Effective B2B Content [Study]

In terms of the content channels used by buyers, information sharing across the organization was the preferred channel across all stages of the funnel. It was joined at the top by social usage only at the awareness stage, with social usage falling behind online search across the “scope,” “plan” and “select” stages. Social media usage … Continue reading »

How SmartPhone Usage Affects Marketing Tactics [Study]

Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »

Most Popular CMO Social Sharing Apps & Platforms

Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »

Investment Priorities for Marketers in 2016

Agency executives and senior marketers plan to increase spending on a variety of different formats in 2016, including digital, social and mobile. According to research from RSW/US, 91% of agency executives in North America said they plan to significantly or somewhat increase spending in 2016 on digital for their clients. To compare, 79.6% of senior … Continue reading »

B2B Twitter Engagement – Top 200 Companies [report]

Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »

Digital Marketing Tactics Compared [report]

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that while B2B … Continue reading »

Business to Business Marketing Cost Per Lead by Channel [survey]

Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »

Acquisition vs. Retention: The Best Channels

Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »

LinkedIn’s Content Sharing Benefits [study]

Professional content consumption is “dramatically rising” on LinkedIn, according to a new study. Based on a survey of 2,701 LinkedIn members in the US who actively share and consume content, the report reveals that these “content revolutionaries” primarily share professional content on the platform in order to increase their visibility and enhance their reputations. LinkedIn counts … Continue reading »

Small to Medium Businesses Up Social Media Budgets and Time Invested

Over four in five SMBs have integrated social media into traditional marketing activities Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said … Continue reading »

How The Inc. 500 is Using Social Media

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »

Twitter Features That Increase Retweets [study]

Looking for more retweets? Twitter has released data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard features” – photos, #hashtags, links, videos, and tweets containing a number of a digit (such as a sports score) – comparing retweets from … Continue reading »

Social Media Usage for Key Platforms, on Computers and Smartphones

Nielsen’s recently-released “Digital Consumer Report” contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on this site, there are some interesting statistics related to social media consumption on desktops and smartphones. The study indicates that while Facebook obviously leads, there’s heated competition behind … Continue reading »

What Are Marketers Most Excited About in 2014?

What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing. That it depends on who’s asked. While a surprising area topped the list for in-house marketers, the responses differed significantly when respondents were split into various groups. According to the global survey, … Continue reading »

How To Optimize Your Content For Facebook’s Updated News Feed

Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »

Words That Are Most Likely To Get Your Posts Shared on Social Media [infographic]

To attract attention and increase engagement on social media, some words are more powerful than others. This infographic from ShortStack illustrates which words are most likely to get your content and status updates shared across various social media networks. Take your social media to the next level. Call BDS 877.447.0134

B2B Marketers to Increase Content and Mobile Budgets in 2014

Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget. Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending … Continue reading »

Almost Half of Facebook Users Visit the Site Multiple Times Per Day [Study]

Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »

Social Networks To Reach 2 Billion Users By 2016

Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »

What Twitter Users Expect for Brands’ Responses

Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »

Twitter Advertising Tips and Opportunities [infographic]

Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »

LinkedIn Users Are More Interested In Your Business [survey]

Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you. LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2,000 monthly visits to 60 corporate … Continue reading »

Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »

The Best Days and Times To Post on Instagram [report]

Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays … Continue reading »

Which Content Marketing Channels Are Most Important?

A new study from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to … Continue reading »

New Twitter Usage – Talking Is More Popular Than Sharing [study]

Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »

What Internet Users Like to Share on Social Media Sites [survey]

7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »

50% of Businesses Believe Social Offers Greatest Marketing Opportunities

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »

Social Media Marketing Goals [survey]

  Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »

Best B2B Platforms for Reaching Customers and Prospects

A recent survey from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there’s quite … Continue reading »

Personalized Ads – What You Need to Know

Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »

New Social Media Design and Marketing Course at Art Center College of Design

Social media marketing today is vastly different that it was last year. Whether you are just starting out or have a well-defined social marketing plan, up-to-date knowledge is essential. Learn how to develop a solid foundation and strategy, brand your accounts, optimize, integrate, maintain, and measure your social media channels. Get valuable tips and tools … Continue reading »

Want to Reach High-Quality Users? Consider Social Ads

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” from Aggregate Knowledge. The study, which analyzed roughly 130 … Continue reading »

“Socially Devoted” Companies Say Social Care Drives ROI

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »

Social Login Network Choice Depends On Vertical

According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »

New Facebook for Business – Tips, Tools, Case Studies

Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »

How B2B Decision-Makers Are Using Social Media [survey]

Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is … Continue reading »

Facebook Marketing and Advertising Efforts to Grow [survey]

Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »

Average Worker Spends 28% of Their Workday Using Email [McKinsey Report]

Your inbox is more important than your office. It’s where work really gets done. The average worker spends 28% of their time on email, according to a July McKinsey Global Institute report. That means more than two hours each workday are eaten up reading and writing messages. The quickest way to boost workday productivity is … Continue reading »

Email Beats Social for Influence and Conversions [study]

While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according to a new study of social referral marketing campaigns by SocialTwist, titled “The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns.” SocialTwist looked at … Continue reading »

Small Biz Increase Use of Digital Marketing, Due to Customer Acquisition Successes

The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools … Continue reading »

Prompts from TV, Print, and Digital Ads Drive Social Brand Interaction

According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »