Small Businesses Increase Marketing Budgets in 2017 [study]

More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »

Key Social Trends for 2017: Live Video and Location-Based Ads

Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »

Marketing Plans and Budgets for 2016 [survey]

Business leaders are again confident in the general direction of their marketing budgets this year, reports Selligent and StrongView in newly-released survey. The good news is that 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from … Continue reading »

B2B Social Media Marketing Challenges [survey]

A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report from Regalix. This is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions about its effectiveness. Far … Continue reading »

B2B Twitter Engagement – Top 200 Companies [report]

Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »

How Marketers Can Capitalize on Live Events

Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with customers has transformed live events into a key component of cross-channel marketing efforts. This allows for customers to become part of the event – whether in person or watching it online. However, just like any program, a campaign built around … Continue reading »

Small to Medium Businesses Up Social Media Budgets and Time Invested

Over four in five SMBs have integrated social media into traditional marketing activities Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said … Continue reading »

How to Get Better Facebook Results [Adobe Report]

Adobe’s report details some interesting information about organic marketing on the dominant social network – Facebook. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed … Continue reading »

Why The Reach of Your Organic Posts on Facebook’s News Feed Has Diminished

Organic reach was already declining before the change to Facebook’s News Feed algorithm. Facebook’s December 2013 announcement of a change to its News Feed algorithm has caused uproar among many, from brands and marketers to celebrities and bloggers, as it aims to drastically reduce the reach of organic posts to between 1% and 2%. However, … Continue reading »

How The Inc. 500 is Using Social Media

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »

16 Ways to Use Twitter’s Favorite Button

What does it mean when somebody ‘Favorites’ one of your tweets? When and why do you press the button?  There are a variety of reasons why people choose to ‘favorite’ tweets. Here are 16 different reasons from eConsultancy. By accident To like something To dislike something To bookmark something As a note to self To … Continue reading »

How To Optimize Your Content For Facebook’s Updated News Feed

Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »

Marketers Top Digital Priorities For 2014

Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »

User Demographics of The Top 5 Social Media Platforms [survey]

Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »

Almost Half of Facebook Users Visit the Site Multiple Times Per Day [Study]

Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »

Sponsored Tweets Gain Traction With Marketers [study]

Sponsored Tweets are becoming more popular with marketers, per the IZEA study of 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011. In fact, Sponsored Tweets have moved ahead of sponsored … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

25 Amazing Social Media Tools Your Brand Should Be Using [INFOGRAPHIC]

These days when planning a company social strategy, the number of social media tools can be overwhelming. It’s not enough to have a presence on Twitter, LinkedIn and Facebook. To benefit from social media, companies need to optimize their use and be truly engaging. Here are 25 great tools to get you and your team … Continue reading »

How Social Media Sponsorships Work [infographic}

Marketers have discovered that celebrities and other influencers can help sell products through their social media channels. Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to … Continue reading »

Social Networks To Reach 2 Billion Users By 2016

Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »

What Twitter Users Expect for Brands’ Responses

Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »

Twitter Advertising Tips and Opportunities [infographic]

Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »

LinkedIn Users Are More Interested In Your Business [survey]

Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you. LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2,000 monthly visits to 60 corporate … Continue reading »

Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »

How to Create The Perfect LinkedIn Status Update

Are you finding it difficult generating enough interest in your LinkedIn posts? This infographic from Salesforce will come in handy. Follow these helpful tips to create more engaging LinkedIn status updates and establish yourself or your company as a thought leader and someone people will want to follow. Take your social media marketing to the … Continue reading »

New Twitter Usage – Talking Is More Popular Than Sharing [study]

Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »

Global Organizations Seeing Big Impact on Customer Use of Social Platforms [study]

Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »

What Internet Users Like to Share on Social Media Sites [survey]

7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »

Lead Generation – Primary Business Objective for Social Media Advertising [study]

More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic (18%) or drive direct online … Continue reading »

8 Benefits of Social Media Marketing For B2B

As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI. Brands understand just how essential and effective … Continue reading »

50% of Businesses Believe Social Offers Greatest Marketing Opportunities

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »

Social Media Marketing Goals [survey]

  Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »

New Social Media Design and Marketing Course at Art Center College of Design

Social media marketing today is vastly different that it was last year. Whether you are just starting out or have a well-defined social marketing plan, up-to-date knowledge is essential. Learn how to develop a solid foundation and strategy, brand your accounts, optimize, integrate, maintain, and measure your social media channels. Get valuable tips and tools … Continue reading »

Want to Reach High-Quality Users? Consider Social Ads

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” from Aggregate Knowledge. The study, which analyzed roughly 130 … Continue reading »

“Socially Devoted” Companies Say Social Care Drives ROI

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »

Social Login Network Choice Depends On Vertical

According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »

Facebook, LinkedIn, Google+ Investments Increasing [survey]

A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »

New Facebook for Business – Tips, Tools, Case Studies

Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »

How B2B Decision-Makers Are Using Social Media [survey]

Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is … Continue reading »

Facebook Marketing and Advertising Efforts to Grow [survey]

Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »

Prompts from TV, Print, and Digital Ads Drive Social Brand Interaction

According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »