How SmartPhone Usage Affects Marketing Tactics [Study]

Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »

72% of Internet Users Check Email on a Mobile Device [study]

My.com has released a new email usage report, tracking how users engage with email. The data, from a survey of 1,000 American internet users, found that 72 percent of users check their email on mobile devices, including both phones and tablets. Of those respondents, 48 percent use Android as their main mobile platform, followed by … Continue reading »

Why All Brands and Companies Need a Multi-Device Strategy

A new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. It’s increasingly common to switch to a different device as we move through a task online. For example: at home, it’s easier to research a product … Continue reading »

Mobile ad spending to rise 120% to $9.6B

Most Digital Ad Growth Now Goes to Mobile Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.US mobile advertising spending is expected to reach $9.60 billion by the end of this year, … Continue reading »

Smart Phones Now 62% of US Market

Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »

50% of Businesses Believe Social Offers Greatest Marketing Opportunities

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »