Email Continues to Deliver Strong ROI and Value [Survey]

Email audiences are growing, engaged and increasingly mobile. Despite rumors of its decline, email marketing remains a growing and highly effective channel for marketers. However, for continued success, marketers must consider how to optimize their email communications for mobile use, and ensure their message volume, frequency, and data-driven relevancy positively impact performance. A June 2016 … Continue reading »

Ideal Marketing Mix [Study]

Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »

Increase Sales with Personalized Content

Behavioral data and customer insights drive a more customized approach to ensure ROI. Most marketers agree that content marketing makes up an important piece of their marketing strategy. Unfortunately, creating engaging content that delivers ROI is not easy. To succeed, content must be personalized and contextually relevant. July 2016 research from Forrester Consulting emphasizes the … Continue reading »

Digital Channels That Marketers Can Measure for ROI

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is only a … Continue reading »

How to Increase ROI with Marketing Automation

Automated campaigns deliver 200% higher conversion rates compared to other emails.   How to achieve similar returns on your automated marketing initiatives: 1. Targeting Targeting is no longer a simple matter of demographics. Successful automation combines online behaviors with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »

Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »

5 Key Online Advertising Platforms – Ranked by ROI

ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, … Continue reading »

Social Media Marketing Goals [survey]

  Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »