Digital Media Consumption Trends [Reports]

American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore’s 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per report. Below are 5 charts detailing the devices and platforms used to access the internet. Changing Digital … Continue reading »

Ideal Marketing Mix [Study]

Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Most Effective and Difficult Digital Marketing Tactics

Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »

Investment Priorities for Marketers in 2016

Agency executives and senior marketers plan to increase spending on a variety of different formats in 2016, including digital, social and mobile. According to research from RSW/US, 91% of agency executives in North America said they plan to significantly or somewhat increase spending in 2016 on digital for their clients. To compare, 79.6% of senior … Continue reading »

Digital Budget Allocations for Large Enterprises [study]

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey – fielded among 820 respondents at companies in 4 major regions with mean … Continue reading »

Acquisition vs. Retention: The Best Channels

Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

Marketers Consider Email to be Core to Business Strategy [survey]

Converting online traffic into revenue and overall brand awareness emerged as the top marketing priorities in ExactTarget Marketing Cloud’s 2014 State of Marketing Strategy survey. Over 2500 responses from marketers’ gloabally offered their insight into current and future marketing strategies and priorities for their companies. The results revealed some new and under-used marketing strategies for 2014. … Continue reading »

How B2B Companies Use Tablets to Aid Sales

23% of B2B companies have deployed tablets in sales-related activities, according to newly-released results from Corporate Visions. The survey uncovers conflicting findings: few companies who haven’t yet deployed tablets have plans to do so, even though three-quarters of the respondents overall indicated that the ability to deploy content and coaching to salespeople’s tablets could improve … Continue reading »

Facebook Right Behind Google In Ad Spending [survey]

Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010 US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer. The channel’s incredible growth—considering mobile represented … Continue reading »

Increase in Online Presence a Priority For 2014 [study]

Next year, SMBs are planning to focus on building more of their businesses online. Research from j2 Global indicated that a general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. Automating marketing email … Continue reading »

Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]

With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »

Smart Phones Now 62% of US Market

Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »

What Companies Want To Achieve with Mobile Strategies

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400 senior-level executives from companies with more than 1,000 employees across 10 markets (primarily India and the US) – found that only one-quarter have already … Continue reading »

The Demographics of “Mobile” Internet Users [report]

63% of mobile phone owners used their devices to go online as of May this year, according to a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34% said they go online mostly using their mobile phone (“cell-mostly internet users”). Despite no gender differences, there are some strong … Continue reading »

50% of Businesses Believe Social Offers Greatest Marketing Opportunities

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »

Why Responsive Web Site Design is a Must-Have [infographic]

As mobile devices like smartphones and tablets become the primary ways to access the Internet, it’s clear that one size—or web site—no longer fits all. The ever-increasing number of platforms and screen sizes means that not all websites will render optimally on every device – unless your site has a responsive design. Learn why it’s … Continue reading »

The Best Ways For B2B Exhibitors To Share Product Info

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to a new study released by the Center for Exhibition Industry Research (CEIR). But how best to share product information in order to support those goals? Results from the study suggest … Continue reading »

Mobile Accounts for One-Third of Online Conversions

A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering … Continue reading »

Personalized Ads – What You Need to Know

Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »