Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »

Email Continues to Deliver Strong ROI and Value [Survey]

Email audiences are growing, engaged and increasingly mobile. Despite rumors of its decline, email marketing remains a growing and highly effective channel for marketers. However, for continued success, marketers must consider how to optimize their email communications for mobile use, and ensure their message volume, frequency, and data-driven relevancy positively impact performance. A June 2016 … Continue reading »

How SmartPhone Usage Affects Marketing Tactics [Study]

Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »

Mobile to pass desktop in search in 2015 [report]

In a year of mobile-related milestones, one stands out. 2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not … Continue reading »

The Benefits of Marketing Automation

According to a Forrester report, as of December 2013, 58% of all top performing companies were using marketing automation. That percentage has increased substantially since then. For brands to provide relevant and unique journeys for their prospects and customers, marketing automation is necessary. Actually, customers have come to expect personalized and unique experiences. If marketers don’t … Continue reading »

Cross Channel Marketing – Traditional to Digital [infographic]

This infographic illustrates the results from a survey of 1,000 digital marketers and ecommerce professionals conducted by Econsulting and Oracle Marketing Cloud. The findings include: marketing integration activities, mobile marketing, and balancing acquisition versus retention . How are your marketing activities integrated and measured? To learn more – call 877.447.0134.

The Future of Marketing is Automation

Email is one of the most widely used and established platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Even as new digital marketing and advertising platforms, formats, and channels draw companies’ attention and budgets, email remains vitally important and is arguably more valued by B2B marketers now more than ever … Continue reading »

How Marketers Can Capitalize on Live Events

Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with customers has transformed live events into a key component of cross-channel marketing efforts. This allows for customers to become part of the event – whether in person or watching it online. However, just like any program, a campaign built around … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

Desktop Still Leads Mobile For Content Sharing

It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis … Continue reading »

Mobile Tactics Essential For Engagement

A report from Urban Airship based on the completion of a “Mobile Maturity Self-Assessment” tool by more than 500 senior marketing leaders uncovers what those participants believe to be the mobile tactics that are most essential for engagement. Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

Mobile ad spending to rise 120% to $9.6B

Most Digital Ad Growth Now Goes to Mobile Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.US mobile advertising spending is expected to reach $9.60 billion by the end of this year, … Continue reading »

Where SMBs Spend Almost Half of Their Marketing Budgets [survey]

  About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a survey from BrightLocal and ChamberOfCommerce.com. Overall, the average SMB dedicates 46% of its marketing budget to digital, per the study. … Continue reading »

Smart Phones Now 62% of US Market

Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »

What Companies Want To Achieve with Mobile Strategies

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400 senior-level executives from companies with more than 1,000 employees across 10 markets (primarily India and the US) – found that only one-quarter have already … Continue reading »

Mobile Accounts for One-Third of Online Conversions

A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering … Continue reading »

Personalized Ads – What You Need to Know

Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »

Over 60% Use Mobile Devices For Business [survey]

Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. In fact, 37% of the 601 IGS survey respondents use their personal tablet for business — and the same goes for 41% of smartphones. The survey, which spans responses from participants … Continue reading »

Search on Mobile Devices Often Leads to Purchase For Seniors & Boomers

Boomers and Seniors Favor the Web More activities conducted on smartphones and tablets The internet has become a way of life for baby boomers and seniors in the US, according to a March 2013 study conducted by Ipsos and Google. For the purposes of their poll, the companies defined baby boomers as those ages 45 … Continue reading »

Why Tablets and Smartphones Need To Be Considered Separately [report]

Fragmentation of mobile is a key 2013 trend Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer. According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use … Continue reading »

Mobile Ad Revenue Consolidated with Google and Facebook

Google to grab majority of US mobile ad spending this year Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts. Google will increase its share of mobile ad … Continue reading »