Small Businesses Increase Marketing Budgets in 2017 [study]

More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »

Best Performing Digital Ads [Analysis]

Personalized digital ads deliver 3 times the performance of rich media ads, per Jivox’s analysis of more than 1 billion personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that personalized ads excelled in generating high click-through rates. On average, personalized ads delivered … Continue reading »

Google Adwords Benchmarks

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were advertising on AdWords’ Search and Display networks in Q2 2015. Dating and personals (3.4%) advertisers scored the highest median CTR, while other verticals with above-average CTRs included finance & … Continue reading »

What Drives Increased Digital Brand Ad Spending [survey]

Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year. The study notes that further growth is being hindered by the … Continue reading »

Digital Ad Tactics – Spending by Industry [report]

US digital ad spending continues to grow. Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%, according to a new eMarketer report, “Digital Ad Spending by Industry 2013: Forecasts and Key Trends.” Advertisers across vertical industries are … Continue reading »

Facebook Right Behind Google In Ad Spending [survey]

Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010 US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer. The channel’s incredible growth—considering mobile represented … Continue reading »

New Google Display Ad Planner

Google AdWords has launched the Google Display Planner, a combination of three AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Here’s a help guide. It includes everything from how to access the tool to creating and saving media plans within the tool. Google will be eliminating the Contextual Targeting Tool and … Continue reading »

Sponsored-Ad Spending Sees Hike in 2013

Still, spending on sponsorships to remain less than 5% of US digital ad market Spending on digital sponsorship ads—a category that can encompass socially shareable ads as varied as logo placements, banners and pre-roll video ads, streaming concerts, brand-created articles, and “Most-Amazing” listicles—is on a strong growth trajectory, according to eMarketer’s latest US ad spending … Continue reading »

Prompts from TV, Print, and Digital Ads Drive Social Brand Interaction

According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »