Struggling with Data Analytics? [Survey]

There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many, according to behavioral analytics provider Interana. Almost a third of US analytics users (30.0%) surveyed in March 2017 said their analytics technology is too hard to use, citing complicated interfaces. … Continue reading »

Predictive Analytics Throughout the Marketing Funnel

Business-to-business (B2B) brands now has a staggering amount of data available, and the goal of the marketing department is to use that data to deliver more effective results. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers, per the new eMarketer … Continue reading »

Data Sources to Build Facebook Advertising Audiences [Report]

According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »

Why Your Data Needs a Makeover [infographic]

Analyzing marketing data and communicating your findings clearly is vital. The most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions. Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The … Continue reading »

Insights That Marketers and Agencies Want From Analytics [study]

On average, client-side marketers from around the world estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study from Econsultancy and Lynchpin. The survey finds substantial year-over-year increases in the percentage of marketers and agencies reporting that analytics drive … Continue reading »

Marketers Top Digital Priorities For 2014

Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »