Cross-Channel Buyer Journeys – Still a Mystery [Study]

Are you struggling to recognize your customers across devices, have frustration managing your data, or dream of mastering one-on-one communications? You are not alone. Almost 9 out of 10 executives at organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an integrated … Continue reading »

How The Top B2B Marketers Define Success

Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Top-performing B2B marketing team insights: Executive buy-in. Budget spend. Tech adoption. Customer experience integration. Personalized, connected journeys. Below are the responses and insights from the … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »