Struggling with Data Analytics? [Survey]

There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many, according to behavioral analytics provider Interana. Almost a third of US analytics users (30.0%) surveyed in March 2017 said their analytics technology is too hard to use, citing complicated interfaces. … Continue reading »

Most Important Skills for Marketing Success [Survey]

Digital marketing, including social media, is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they’re also … Continue reading »

Discover What Marketers Want from Digital Tech [Report]

Forty-three percent of marketers think that social marketing and analytics capabilities are critical for online marketing technology solutions, Forbes Insights and Oracle Marketing Cloud report. Customization and security were also ranked as important. Forbes Insights and Oracle Marketing Cloud surveyed 255 executives worldwide across a range of industries and functions and asked them to indicate … Continue reading »

Most Important Marketing Technologies to Have

According to a Forbes Insights/Oracle Marketing Cloud survey of 255 executives across a range of industries and functions, 62% of brand and agency representatives around the world said they are satisfied with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. Social marketing capabilities were rated … Continue reading »

How Marketers Are Personalizing Content and Delivering Growth

Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications. Email and social media are the only touch points through which a majority are able to deliver personalized content. According to a new PwC and Forbes Insights report, companies are prioritizing strong data … Continue reading »

B2B Marketers and Their Digital Channel Selection [study]

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study on B2B marketing analytics and metrics. ROI falls slightly behind in budgets as a widely-used channel selection attribute. 6 in 10 respondents noted that they typically select … Continue reading »

Most Valuable Marketing Automation Features [study]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2 and its Research Partners. Previous research has found those to also be the most-requested features by buyers, although lead scoring, another highly-requested feature, was cited by few respondents as valuable to … Continue reading »

Majority of Business Decisions Makers Say Human Insights Should Precede Analytics

Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions, according to survey results from gyro and FORTUNE Knowledge Group. What’s more, a near-equal 62% say it’s often necessary to rely on “gut feelings” when making decisions, and that soft … Continue reading »

Insights That Marketers and Agencies Want From Analytics [study]

On average, client-side marketers from around the world estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study from Econsultancy and Lynchpin. The survey finds substantial year-over-year increases in the percentage of marketers and agencies reporting that analytics drive … Continue reading »

New LinkedIn Analytics

LinkedIn  updated the “Who’s Viewed Your Profile” feature, which includes additional analytics and insights into the peeps who are looking at your profile. LinkedIn product manager Udi Milo posted this to his blog: As one of the most popular destinations on LinkedIn, Who’s Viewed Your Profile has always given members a way to discover new … Continue reading »

How to Increase ROI with Marketing Automation

Automated campaigns deliver 200% higher conversion rates compared to other emails.   How to achieve similar returns on your automated marketing initiatives: 1. Targeting Targeting is no longer a simple matter of demographics. Successful automation combines online behaviors with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains … Continue reading »

Marketers Top Digital Priorities For 2014

Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »

How To Measure Cross Channel Marketing

Multiple marketing channels require cross-platform attribution. Entering 2014, most would agree cross-platform marketing has become a must for any company hoping to reach consumers on their terms. They would also likely concur that such a mandate carries with it an expectation that as marketers tack on additional channels, formats and platforms, they would be met … Continue reading »