Listeners Response to Podcast Ads

Are you using podcasts to promote your business? Nearly half of listeners checked out an advertiser’s website after hearing a promotion on a podcast, with 8% making a purchase as a result of the ad, according to a study by the Interactive Advertising Bureau (IAB) and Edison Research. What’s interesting is 42% said they considered … Continue reading »

Google Adwords Benchmarks

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were advertising on AdWords’ Search and Display networks in Q2 2015. Dating and personals (3.4%) advertisers scored the highest median CTR, while other verticals with above-average CTRs included finance & … Continue reading »

Top Barriers to Content Marketing and Native Advertising [survey]

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing a less significant role for now, according to survey results from PulsePoint and Digiday. For publishers, native and content marketing are on a more even playing field in terms of significance. With both set … Continue reading »

Top Advertising Channels To Reach The Affluent [survey]

US adults with household income of at least $75,000 (“upscale Americans”) are more likely to have seen or heard a range of advertising forms than the average American adult, details the Shullman Research Center in a comprehensive survey examining 40 different advertising channels. However, despite their increased reach, these channels don’t always garner a higher … Continue reading »

Business to Business Marketing Cost Per Lead by Channel [survey]

Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »

Trust Levels in Sponsored Content [survey]

54% of internet users aged 18-65 say they generally don’t trust sponsored content, with most of the remainder only trusting such content if they trust the publication it runs on (19%) or they already trust the brand (23%). That’s according to survey results from Contently, which also found that two-thirds of respondents have at some point … Continue reading »

U.S. ad-spending to see largest increase since 2004 [report]

Mobile advertising leads growth; will surpass radio, magazines, and newspapers this year. Total media ad spending in the US this year will see its largest increase in a decade, according to eMarketer. Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased … Continue reading »

US Ad Spending Trends

Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending. Network TV was a prime beneficiary, with roughly half of its 14.5% year-over-year growth owing to the Winter … Continue reading »

Personalized Ads More Engaging and Memorable [study]

Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across a series of measures, with respondents also generally perceiving them to be … Continue reading »

IAB Releases In-Image Ad Primer

Image-based advertising, also known as in-image advertising, is paving the way for the next generation of digital display advertising. This “In-Image Advertising Primer,” offers a comprehensive overview of this burgeoning ad type, often leveraged in native advertising campaigns. In-image ads can take several forms, ranging from display ads and product information overlaid on photos to … Continue reading »

Social Ads Prove Highly Effective in Delivering New Audiences [study]

Social was a better bet than portals, networks, and exchanges last year for reaching users that can be consistently marketed to (“user quality index”), according to the latest quarterly “Global Media Intelligence Report” from Neustar Aggregate Knowledge. The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users … Continue reading »

What Types of Ads Are People Ignoring?

A new survey from Goo Technologies, conducted by Harris Interactive, looks at the types of ads that consumers say they are most likely to ignore. Overall, the study finds that online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper … Continue reading »

Digital Ad Tactics – Spending by Industry [report]

US digital ad spending continues to grow. Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%, according to a new eMarketer report, “Digital Ad Spending by Industry 2013: Forecasts and Key Trends.” Advertisers across vertical industries are … Continue reading »

Ad Spending Trends

Kantar Media has released its latest look at US ad spending, finding that total expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns. The researchers note that when removing those incremental dollars from the equation, ad spending growth in Q3 was in the … Continue reading »

Local Media Ad Forecast Through 2017 [study]

The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years, says BIA/Kelsey in its latest market forecast. The researchers estimate the market’s size to be $132.9 billion this year, only a slight rise … Continue reading »

Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »

Which Content Marketing Channels Are Most Important?

A new study from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to … Continue reading »

Which Type of Advertising is Trusted and Acted On Most? [report]

Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen in its latest “Trust in Advertising” report. 84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007. Branded websites (+9% points to 69%), … Continue reading »

B2B Marketers Ad Budgets To Increase Next Year [research]

Last year also saw increases Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media (ABM), a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, … Continue reading »

Best B2B Platforms for Reaching Customers and Prospects

A recent survey from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there’s quite … Continue reading »

New Google Display Ad Planner

Google AdWords has launched the Google Display Planner, a combination of three AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Here’s a help guide. It includes everything from how to access the tool to creating and saving media plans within the tool. Google will be eliminating the Contextual Targeting Tool and … Continue reading »

Marketers Need For Ad Verification Rises

Programmatic buying increases the need for ad verification Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification measures also provide insight into viewability and fraudulent activity, according to a new eMarketer report, “Ad Verification: Validating Brand Safety and Ensuring Quality Impressions.” The past few … Continue reading »

Which Tactics Work Best For Email Marketers? [study]

Email is a critical outreach channel for most B2C and B2B marketers. While creating content is always a challenge, other tactics that can help email marketers achieve strong results—including segmenting and optimizing the email message—are also some of the most difficult to pull off. Putting relevant content in front of the appropriate audience is key … Continue reading »

Prompts from TV, Print, and Digital Ads Drive Social Brand Interaction

According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »