Marketers to Boost Influencer Budgets in 2017
According to November 2016 research conducted by Linqia, nearly half of marketers in the US plan to ramp up their budget for influencer-focused campaigns. Brand marketers are eager to partner with influencers, particularly to attract millennials.
The typical influencer-marketing spend is between $25,000 to $50,000 per campaign this year. The number is likely to double to $50,000 to $100,000 per program in 2017, as 48 percent plan to increase their influencer-marketing budgets next year.
Influencer marketing appeals to marketers as a way to circumvent ad blocking. eMarketer forecasts that in 2017, more than one in four internet users will employ ad blocking software.
Why marketers work with influencers:
Top 10 influencer tech platforms:
As influencer-backed work continues to grow in popularity for marketers, various tactics have proven more effective than others. In a related study from TapInfluence and Altimeter Group, nearly three-quarters of marketers said ongoing ambassadorships was one of the most effective uses of influencers, ahead of product reviews and brand mentions.