Struggling with Data Analytics? [Survey]

There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many, according to behavioral analytics provider Interana. Almost a third of US analytics users (30.0%) surveyed in March 2017 said their analytics technology is too hard to use, citing complicated interfaces. … Continue reading »

Email Volume Growth Trends

The average email subscriber gets 416 commercial messages per month, says Return Path, and that number may just get higher. The latest quarterly email benchmark study [download page] from Experian Marketing Services indicates that email volume grew by 17.9% year-over-year in Q2. That follows an 11.6% increase in Q1, a relatively modest 5.4% bump in … Continue reading »

50% of Businesses Believe Social Offers Greatest Marketing Opportunities

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »

Why Responsive Web Site Design is a Must-Have [infographic]

As mobile devices like smartphones and tablets become the primary ways to access the Internet, it’s clear that one size—or web site—no longer fits all. The ever-increasing number of platforms and screen sizes means that not all websites will render optimally on every device – unless your site has a responsive design. Learn why it’s … Continue reading »

Major US Digital Ad Market Shifts Revenues to Mobile

Nearly one-fifth of Google’s revenues will come from mobile search Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices. Search is the largest single format when it comes to mobile ad spending, and search … Continue reading »

B2B Marketers Ad Budgets To Increase Next Year [research]

Last year also saw increases Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media (ABM), a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »